Every follower on your organization's social media is a potential volunteer—they just might not know it yet. Building and maintaining a social media presence, especially in a small organization, is not without its challenges. That is why we compiled 7 ways to level-up your social media strategy to recruit more volunteers:

Guest Post by Courtney Tull

“Volunteers Needed.” After seeing this ad pop-up on your social media page for the fifth time this month, you decide to give your favorite nonprofit a call, and get signed up to volunteer. Volunteer, to do what, exactly? The post was extremely vague, so you aren’t sure what you might volunteer to do. All you know is that you’re free every Monday and you believe in their mission.

The September issue of the Chronicle of Philanthropy highlighted some current challenges in volunteer engagement with two in-depth articles. In the article “Why and How Charities Should Revive a Declining but Vital Resource ... Volunteers” reporter Ben Gose interviewed me, along with many others working with and leading volunteers, to bring some perspective and insight into what’s changed and what’s stayed the same since the pandemic. He asked insightful questions and did a great job framing up the story. I want to share a little more on our discussion, where we are as a field and a profession, and some things to consider moving forward.

Hi Jennifer-

I just listened to your excellent webinar, “The New Volunteer Managers Toolkit.” I am a retiring psychologist and have decided I’d like to focus some of my time and energy on volunteer retention. I’m not yet sure how to narrow the field, but I learned so much from your webinar and you sounded so receptive and encouraging, so I thought maybe I’d start by contacting you.

Guest post by Wendy Kirwan, Kars4Kids

For any organization that relies on volunteers to accomplish their mission, recruitment of volunteers is only the first step. The big question is how to keep the volunteers you've recruited active, engaged and committed to the cause. We’ll share with you five of the most important things you can do to keep your volunteers engaged:

With the recent discovery of the Omicron variant, you may be looking for ways to navigate through this latest uncertainty. We are continuing to provide several resources to help you overcome the challenges you are facing. Here are 9 resources to support you during this time.

Inviting America's 1.5 Million Nonprofits to Join the Movement in Our Nation's Recovery from COVID-19

OAKLAND, Calif., February 17, 2021 – VolunteerMatch, the largest nonprofit network on the web connecting volunteers with opportunities to give back, today announced a gift of free membership for a year to nonprofits with operating budgets of less than $1 million.

What should volunteer engagement look like as we move forward with the next phase of COVID-19 response? While things are opening back up, we are not just returning to life as it was before March.

What should we consider before inviting volunteers to return, and how can we ensure that we’re doing our best to protect our volunteers, our clients, and others in our organization?

It’s trickier than you think to describe impact – and that’s good.

Every time I offer a volunteer impact measures training, I’m struck by some new takeaway that helps me better explain how to master this complex-but-valuable process.