Every follower on your organization's social media is a potential volunteer—they just might not know it yet. Building and maintaining a social media presence, especially in a small organization, is not without its challenges. That is why we compiled 7 ways to level-up your social media strategy to recruit more volunteers:

One thing I have learned as a marketer on a small team is that making content that serves multiple audiences or multiple purposes is invaluable. The same goes for our efforts in life. We only have limited energy and hours in the day so we need to be efficient—this is how I approach New Year's resolutions.

With all the hustle and bustle of our modern lives, it can be easy to let our good intentions to volunteer fall by the wayside. Volunteering doesn’t have to feel like an extra task on your never-ending to-do list. From small tasks to larger projects, finding ways to get involved is easier than you might think.

This week is National Adult Education and Family Literacy Week and we want to show some #LocalLove to Literacy Minnesota, the only statewide, volunteer literacy organization in Minnesota. 

Sophie Phan, Volunteer Outreach Coordinator and volunteer for Literacy Minnesota, believes in English literacy as a powerful means to broaden educational and economic opportunities for immigrants and refugees in the United States. Sophie immigrated from Vietnam to Minnesota when she was five years old, grew up as a voracious reader, and believes in the power of stories to motivate and inspire.

For this International Dog Day (August 26th) we want to spotlight Lily’s Legacy Senior Dog Sanctuary, a nonprofit dedicated to the mighty task of rescuing, caring for, and rehoming large breed senior dogs. Of the dogs who come to Lily’s, 80% are from shelters and, more often than not, have suffered neglect. The organization does thorough evaluations and treatments to get them adoption ready. 

Compassion fatigue. We all know what it is, even if you haven’t heard the term before. The 24-hour news cycle brings, seemingly every day, previously unfathomable stories of devastation and destruction. Our hearts and minds were not made for it. The natural impulse to care can become exhausting.

The Color of Care, from executive producer Oprah Winfrey, takes a hard look at the origins and ongoing disparities of embedded racism in our healthcare system. This timely documentary interweaves history, data and testimony from those who lost loved ones to COVID-19 and frontline medical workers in overwhelmed hospitals.

Photo Credit: The Seattle Times

Martin Luther King, Jr. once said, “Life’s most persistent and urgent question is, ‘What are you doing for others?'”In the past two years, the need has been immense for every cause area: from food security to homelessness —education to mental health. Meanwhile, the threat of the virus has prevented volunteerism from returning to its pre-pandemic highs. This year, we can change that.