Every follower on your organization's social media is a potential volunteer—they just might not know it yet. Building and maintaining a social media presence, especially in a small organization, is not without its challenges. That is why we compiled 7 ways to level-up your social media strategy to recruit more volunteers:

SNAPkids is a non-profit organization dedicated to enriching the lives of children with disabilities by providing community-based swimming and fitness activities. By providing volunteers with a chance to work closely with our special swimmers, we open hearts, change attitudes and create more respectful, inclusive, and just communities. Learn more at: snapkids.org

Over the last couple of months I’ve been having some interesting conversations about the line between volunteers and paid staff. And, since it’s the start of a new year I thought it might be a good time to brush off those volunteer position descriptions and do a little risk management!

Corporate volunteer programs offer an incredible opportunity for nonprofit organizations to partner with businesses to advance awareness of and raise money for their cause. A nonprofit liaison with a company creates a situation where everyone wins: the nonprofit gets the assistance it needs while the business benefits from building their brand and generating positive impressions throughout the community.

School on Wheels is an organization enhancing educational opportunities for children who are experiencing homelessness from kindergarten through twelfth grade.

• 1/3 of unhoused people are under the age of 18
• 1:20 children in CA don’t have homes
• 64% of children experiencing homelessness do not graduate high school

Guest post by Kelly Smith

As a nonprofit leader, you’re probably aware that volunteers are the heart and soul of your organization – it’s their smiles and hard work that move your cause forward. That’s why volunteer motivation is essential. Here are four smart ways to motivate volunteers:

Guest Post by Courtney Tull

“Volunteers Needed.” After seeing this ad pop-up on your social media page for the fifth time this month, you decide to give your favorite nonprofit a call, and get signed up to volunteer. Volunteer, to do what, exactly? The post was extremely vague, so you aren’t sure what you might volunteer to do. All you know is that you’re free every Monday and you believe in their mission.

One thing I have learned as a marketer on a small team is that making content that serves multiple audiences or multiple purposes is invaluable. The same goes for our efforts in life. We only have limited energy and hours in the day so we need to be efficient—this is how I approach New Year's resolutions.

Today I wanted to share a little more about how we can blur the lines between volunteers and donors and create stronger connections with both groups. I know traditionally, many organizations keep these list separate— that Development communicates with donors and that we, as leaders of volunteers, only communicate with volunteers. But, there’s so much to gain on both sides when we think about collaboration! 

With all the hustle and bustle of our modern lives, it can be easy to let our good intentions to volunteer fall by the wayside. Volunteering doesn’t have to feel like an extra task on your never-ending to-do list. From small tasks to larger projects, finding ways to get involved is easier than you might think.