With a strong volunteer program, you can connect with supporters who are passionate about your cause, get assistance in delivering your mission and services to beneficiaries, and even discover more potential donors. 

According to a 2023 VolunteerPro study, 34% of volunteer managers say their top priority is recruitment while another 13% say it’s boosting volunteer participation. No matter which one you prioritize, there’s a simple way your organization can further both your recruitment and participation goals—just look to the device in the palm of your volunteers’ hands.

Online events are on the rise. Between their flexibility, convenience, and endless possibilities, online fundraisers are a great way to rally your community together—no matter where they are—and raise funds to advance your cause. However, you can’t pull off a successful online event without the help of a dedicated volunteer base!

Taking the time to recognize volunteers is essential to increasing retention and recruiting new supporters. As your nonprofit’s online hub, your website can be an effective marketing tool for showing volunteer appreciation and engaging with volunteers year-round.

One of my favorite Hot Takes is the idea that being really clear and honest about what a volunteer role entails, including specific tasks, skills needed, and time commitment, will pay off by screening out more volunteers who are not the right fit early on.

Volunteers are an essential part of your nonprofit, putting in the work needed to run your programs, launch fundraisers, and keep your organization up and running. But how can nonprofits connect with volunteers in the digital age?

Guest Contributor: Carly Euler, Marketing Manager at MemoryFox

Nonprofits that are looking to tell impactful volunteer stories must channel their inner interviewer by asking the best questions that will elicit the best stories which will ultimately lead to the best content. But not every volunteer is a natural-born storyteller. Therefore, asking the right questions can make a real difference in getting that memorable, shareable content you need.

Guest Contributor: Carly Euler, Marketing Manager at MemoryFox

Your volunteers are the heartbeat of your organization - each with their own unique experiences and perspectives about why your mission resonates with them. And whether you’re a nonprofit who is just starting out, or you have a regimented volunteer program in place, it’s always helpful to keep your doors open to new faces willing to provide their time and talents.

Guest Contributor: Carly Euler, Marketing Manager at MemoryFox

Oftentimes, we think of nonprofit storytelling as capturing the experiences of those benefiting from the nonprofit’s programs, and using those testimonials to raise funds. While it's indisputable that these stories serve as a compelling means to humanize your nonprofit’s mission, they may not fully encapsulate the remarkable impact your organization is making.