Every follower on your organization's social media is a potential volunteer—they just might not know it yet. Building and maintaining a social media presence, especially in a small organization, is not without its challenges. That is why we compiled 7 ways to level-up your social media strategy to recruit more volunteers:

Over the last couple of months I’ve been having some interesting conversations about the line between volunteers and paid staff. And, since it’s the start of a new year I thought it might be a good time to brush off those volunteer position descriptions and do a little risk management!

Corporate volunteer programs offer an incredible opportunity for nonprofit organizations to partner with businesses to advance awareness of and raise money for their cause. A nonprofit liaison with a company creates a situation where everyone wins: the nonprofit gets the assistance it needs while the business benefits from building their brand and generating positive impressions throughout the community.

Guest post by Kelly Smith

As a nonprofit leader, you’re probably aware that volunteers are the heart and soul of your organization – it’s their smiles and hard work that move your cause forward. That’s why volunteer motivation is essential. Here are four smart ways to motivate volunteers:

Today I wanted to share a little more about how we can blur the lines between volunteers and donors and create stronger connections with both groups. I know traditionally, many organizations keep these list separate— that Development communicates with donors and that we, as leaders of volunteers, only communicate with volunteers. But, there’s so much to gain on both sides when we think about collaboration! 

Giving Tuesday is kicking off the holiday giving season again this year, and while organizations encourage their supporters to give financially, many are also interested in the gift of time! If you haven’t included volunteer recruitment into your Giving Tuesday strategy in the past, here are three easy ways to get ready before November 29th.

The September issue of the Chronicle of Philanthropy highlighted some current challenges in volunteer engagement with two in-depth articles. In the article “Why and How Charities Should Revive a Declining but Vital Resource ... Volunteers” reporter Ben Gose interviewed me, along with many others working with and leading volunteers, to bring some perspective and insight into what’s changed and what’s stayed the same since the pandemic. He asked insightful questions and did a great job framing up the story. I want to share a little more on our discussion, where we are as a field and a profession, and some things to consider moving forward.

Last month we held our first ever Webinar Design Session: Solving the Retention Problem. I want to thank everyone who attended and participated — it was a really dynamic conversation! You can learn more about the question that started all of this, some of the existing challenges with retention, and my thoughts here. 

Michele Wiesner is the Director of Capacity Building at Hire Heroes USA, a national nonprofit empowering U.S. military members, veterans and spouses to succeed in the civilian workforce. Her work focuses on supporting service delivery through partners and stakeholders to increase organizational reach, effectiveness and efficiency.

Inviting America's 1.5 Million Nonprofits to Join the Movement in Our Nation's Recovery from COVID-19

OAKLAND, Calif., February 17, 2021 – VolunteerMatch, the largest nonprofit network on the web connecting volunteers with opportunities to give back, today announced a gift of free membership for a year to nonprofits with operating budgets of less than $1 million.