How a Corporate-Nonprofit Partnership Created Something Amazing

How a Corporate-Nonprofit partnership between VolunteerMatch and UnitedHealth Group created the amazing MobileMatch product.In my role at VolunteerMatch I see a lot of partnerships – between corporations, nonprofits, schools, government agencies, departments, teams and individuals. I truly believe that as we all try to solve the world’s biggest challenges, it is only through true partnerships that we make progress.

At VolunteerMatch we partner with companies in many different ways: to scale employee engagement, build actionable cause marketing and inspire volunteering and social impact. I am particularly proud of the partnership we’ve developed with UnitedHealth Group – they are collaborative, innovative and bold in their vision for VolunteerMatch’s future and how to partner with us to keep expanding it. The most recent realization of this partnership is MobileMatch.

Developing MobileMatch was a great opportunity to turn VolunteerMatch’s corporate sites into a mobile-friendly tool to further our goal of making volunteer engagement easy, manageable and accessible. At the same time, it aligned with UnitedHealth Group’s desire to involve more employees in volunteering across the U.S.

UnitedHealth Group employees are an impressively engaged bunch, and one of the reasons for this success is that the folks responsible for CSR and employee volunteering are always looking for ways to do it even better. Based on feedback from their employees, UnitedHealth Group decided to investigate creating a mobile app or dedicated site so that users can quickly and easily add volunteer hours.

VolunteerMatch and UnitedHealth Group worked together to scope the project, and over the course of a year developed a powerful tool designed to make volunteering accessible anytime, anywhere. MobileMatch allows corporate volunteers to search, signup and track hours whether they’re in the office, working remotely, onsite at a volunteer project or commuting to work.

As Kate Rubin, Vice President of Social Responsibility at UnitedHealth Group says, the partnership enabled both VolunteerMatch and UnitedHealth Group to achieve more than if they had embarked on the project alone. “We are always looking for ways to innovate and broaden the appeal of our volunteer program,” Kate said. “Technology and innovation go hand-in-hand, and innovation is one of our company’s five core values. An added plus is that the partnership increased the scope of what we were able to accomplish, not just for our employees, but for corporate volunteer programs across the country.”

Indeed, UnitedHealth Group’s contribution and support of the MobileMatch project ensured its availability for any VolunteerMatch client who wishes to make volunteer engagement easier and more convenient for its employees.

And according to what we’ve heard so far, things are going really well. Kate shared some reactions from UnitedHealth Group employees to the tool:

“Thanks for making this easier to access through my mobile device.”

“Love the mobility factor. This alone should allow employees an easy way to enter their volunteer hours into the system.”

“I do a lot of volunteering and think this app will help me keep more up-to-date with my hours. The app is easy to use and very functional.”

“This will make adding hours a lot easier! I love it!”

Of course, VolunteerMatch loves it, too! We also love that this partnership not only enabled us to create an entirely unique, transformational tool for employee engagement, it also strengthened our relationship with one of our favorite and most engaged clients.

We can’t wait to see the impact MobileMatch will have on more volunteers, our corporate clients and our mission!

Click here to learn more about MobileMatch and how your company can engage your employees successfully with VolunteerMatch Solutions.

(Photo by manuelsvay on Flickr.)

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Meet the Team: Shannon David, Senior Associate, Community Support

They have facilitated millions of employee volunteer hours. All they have to do is pick up the phone, and corporate executives invest in volunteering. Some claim that they came up with the term “CSR.” They are: The Most Interesting Client Relations Managers in the World.

Meet Shannon David, Senior Associate of Community Support at VolunteerMatch1. Give us your elevator speech — what do you do at VolunteerMatch?

I support the community of nonprofits and volunteers that visit our site every day. Whether it’s a volunteer looking for a way to get involved in their hometown, or a nonprofit looking to grow their volunteer program, I’m here to point them in the right direction and help make sure their experience with VolunteerMatch is a positive one.

I also work with our Education & Training team to deliver free webinars for nonprofits every week. Topics range from interview strategies and creating a great volunteer training program, to using social media for volunteer engagement and how to look at your volunteer program strategically. Finally, I also act as the voice of our nonprofit and volunteer users, advocating for their feedback and ideas as we continue to improve our service and make it even easier for good people and good causes to connect.

2. What brought you to VolunteerMatch? How long have you been here?

I am a huge believer in the value of stepping outside your own little universe to get involved in the larger community. I love that VolunteerMatch works so hard to make this easier for millions of people, both in the larger public and through the support of corporate employee volunteering programs. Having just joined the team in October of 2013, I feel like I’m still soaking up the warm welcome of a really great group of people, and learning every day!

3. What is the most inspiring part of your job? What’s your favorite part?

I look at hundreds of mission-based organizations a week, and it’s amazing to see the different things people are doing to serve their communities and the world. From the huge international nonprofits that continue to spread their reach and fight issues like poverty on a large scale, to the guy who suffered a tragedy in his family and decided to start spreading awareness to protect others from a similar fate, it’s just awesome to be constantly reminded of the good in people. And I love being able to help with even a small part of what they’re doing.

4. If you were to start a foundation or a nonprofit, what would its mission be?

There’s a lot to be said for helping existing organizations broaden their impact rather than reinventing the wheel. If you feel strongly about a cause, chances are there is already an established organization out there that could use your energy and expertise to strengthen their operations and reach more lives. That said, if I were to start a nonprofit or foundation, I would focus on rights and access to education for women and girls in poverty. Improvement in these areas has the potential to change so many other problems plaguing our planet. I’m a long-time volunteer with 826 Valencia, a nonprofit writing center for kids, and I like thinking about how that model could be translated to other parts of the world.

5. Where will the Corporate Social Responsiblity (CSR) industry be in 5 years?

I think we’ll see the public and private sectors collaborating more closely on finding sustainable solutions to big problems. Established CSR programs will be a given, and corporations will get more creative about who they’re working with and whether they’re creating real change. Consumers will be even more informed and discerning, and the market won’t allow companies to ignore their social impact. I like to think that companies interviewing potential new hires will get asked, at every interview, “How does your company give back? How can I expect to be involved in that?” That this will be seen as an important measure of a company’s strength, a point of pride, rather than just a question of employee benefits.

6. Tell us a story (or two) about something that happened in your work that you consider to be a success, something that you’re proud of, and explain why.

I’m proud of the timely service we provide our users on a regular basis. I like to look at it as dozens of little successes every day when we’re able to resolve issues, offer personalized support, and represent VolunteerMatch with a friendly voice.

This hit close to home for me when my dad entered retirement a few months ago and started serving on the board of a community garden called Fertile Groundworks. They needed volunteers, so I helped him find an existing VolunteerMatch account for the garden, access and update their profile, and post new volunteer opportunities (including my favorite, Squashing Bugs, great for kids!). Within weeks they had some awesome volunteers getting their hands dirty in the garden, including one who actually works for one of our corporate partners, Charles Schwab, and found the opportunity as part of their employee volunteer program! It was fun to see the impact of what we do on a more up-close and personal scale.

Want to learn more about how Shannon and VolunteerMatch help companies engage employees in volunteering? Get in touch!

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Loop Them In: How to Help Your Remote Employees Feel like Local Volunteers

A Whirlpool employee works on some sporting equipment during the company's Volunteer Week.

A Whirlpool employee works on some sporting equipment during the company’s Volunteer Week.

Whether your company is large or small, many volunteer programs face the challenge of successfully communicating and implementing a volunteer program for their field-based and remote employees.

Unlike a typical employee environment, these remote employees may be working odd hours that don’t coordinate with group volunteering, or working in an inconvenient location that doesn’t allow them to volunteer with their coworkers, or even volunteer at all! Employees who don’t get to participate in the group volunteering activities put on by your company may feel out of the loop and frustrated about not being able to contribute to your program’s goal to improve the community.

However, as a program manager, you can still reinforce the importance of volunteering for both your employee’s well being and the company’s. Remind both employees and leadership that volunteering boosts morale and productivity and improves the reputation of the company. These are good reasons why your volunteer program should be designed to encourage all types of volunteering environments.

With that in mind, here are some successful ways you can “loop in” your remote employees:

Grow an Employee Forest with Arbor Day Foundation

Arbor Day Foundation volunteers plant trees

Arbor Day Foundation volunteers plant trees

The Arbor Day Foundation (an awesome member of the VolunteerMatch network) is helping companies empower their workers with the “Employee Forest” campaign. Tree saplings are delivered to the employee’s office or home, and in turn, the employee can plant the tree in their yard or local park. This gives the employee the chance to plant the tree in a special place with their family or friends on the weekend, no matter how “remote” of a worker they are.

The amazing thing about the Employee Forest campaign is how every party benefits. Companies are making an impact in multiple communities by having employees’ plant trees in different locations. Employees feel good about their employer and themselves for the chance to give back to their communities and spend time with their loved ones, no matter how far away they may be from the home office.

Pre-Shift Meetings at MGM

MGM, a stellar VolunteerMatch client, uses “pre-shift” meetings to engage employees who are working a shift on the floor. A manager debriefs a staff person before his or her shift starts on what’s going on in the world of MGM volunteering.

The managers get their staff involved by filling them in on how many hours the company tracked last year, local nonprofits that may need help on their days off, or simply opening up the floor for these employees to plan a volunteering event together. This gives these employees, who may never see each other during their shifts but still work the same hours, a way to start off their work day feeling involved and knowing their volunteering options.

Virtual Volunteering is Real Volunteering

On average, VolunteerMatch has over 4,500 virtual volunteering opportunities posted on our website at any given time. If employees feel like they can’t leave their desks, work in a remote location, or physically can’t move around too much, VolunteerMatch offers thousands of options for them to work from wherever they are! Employees can choose opportunities that match their skills, such as putting together a communications plan for a nonprofit, or something outside the box like knitting hats for premature infants. There really is something for everyone!

As a company, you want your employees to feel like a part of the team when it comes to giving back, even if they can’t attend the group volunteering outings. Empower ALL of the workers who represent your company to contribute to the volunteer program by looping them in with choices that fit their lifestyles and passions.

How does your company engage remote and non-traditional employees in your volunteer program?

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VolunteerMatch’s Corporate Volunteering Network is Now Global!

VolunteerMatch to Pilot International Expansion of Corporate Volunteering Network Using TechSoup Global TechnologyToday we announced a new partnership with TechSoup Global, an international network that leverages technology to help build the capacity of non-governmental organizations (NGOs), to increase social impact across the globe.

We will leverage each other’s strengths in technologies for the greater good. The collaboration enables the growth of VolunteerMatch’s expansive network of U.S.- based nonprofits to include NGOs from around the world by utilizing TechSoup Global’s technology to validate these organizations.

This pilot project promises to strengthen the global NGO community and amplify the social impact of employee volunteer programs — no matter where they are.

Through TechSoup Global’s unparalleled international NGO partner network and its expertise in NGO validation, we will begin providing our volunteer engagement services outside the U.S. for the first time. We’ll be initially offering the service for our community of corporate clients (like you!) and will make international listings available to your employees around the world. This pilot project promises to strengthen the global NGO community and amplify the social impact of employee volunteer programs — no matter where they are.

We are piloting the initiative in the United Kingdom, Canada and Australia and is evaluating additional countries and regions.

To learn more about this exciting partnership, check out the full press release.

Do you work with charity and NGO partners outside the U.S.? Make sure they know they can now use VolunteerMatch to connect with great volunteers!

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It Takes Money to Do Good: Expanding our Business Model for a Win-Win-Win

Keep your remote employees in the volunteering loop.Yes, VolunteerMatch works with sponsors. It’s a good thing that helps us do even more good in the world. Over the past couple of years we have tested out ways to help companies, brands and other nonprofit organizations get their special messages in front of our massive membership of dedicated do-gooders. In exchange, these sponsoring groups help support VolunteerMatch.

This sponsored content shows up on the side of where folks update their nonprofit’s listings, sign up for a webinar, or search for a volunteer opportunity. They also could see a sponsored message in an email or newsletter, and in one of their personalized Opportunity Alert emails.

Why Sponsorship is Good for Everyone

Here’s a truth: It takes money to do good, and VolunteerMatch is no exception. We’ve developed a unique business model that enables us to support ourselves sustainably while also fulfilling our mission. Our work helping companies run successful employee volunteer programs not only further fulfills our mission of connecting good people and good causes by connecting large populations of corporate volunteers to the VolunteerMatch network of opportunities, it also helps support the free services we provide for nonprofits and volunteers.

Sponsorship is one more way to do that – it gets important messages about social good and giving back from companies in front of nonprofits and volunteers, and helps support the VolunteerMatch organization and network so we can continue to provide free services and better support.

The Third “Win” is Yours

We know why sponsorship is great for VolunteerMatch and for nonprofits and volunteers who care about doing good, but it can also be beneficial for your company. We are engagement experts and our members want to take action. The VolunteerMatch network is growing by leaps and bounds: we had 12 million visits to the website in 2013, and 2014 is shaping up to be even better. Hundreds of thousands of people get our emails each month.

A screenshot of the sponsorship ad space on

With millions of members and close to 100,000 nonprofits using the site, we are a trusted resource and destination for anyone who cares about getting involved in their community. Where better to put messages about your company’s projects and efforts related to social impact?

We’ve got a bunch of different, flexible opportunities for you to share your company’s message with the perfect audience, inspire more people to get out and make a difference, and support VolunteerMatch’s work. Win-win-win.

Interested in sponsorship options at VolunteerMatch? Get in touch!

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Meet the Team: David Selsky, Senior Client Relations Manager

They have facilitated millions of employee volunteer hours. All they have to do is pick up the phone, and corporate executives invest in volunteering. Some claim that they came up with the term “CSR.” They are: The Most Interesting Client Relations Managers in the World.

David Selsky1. Give us your elevator speech — what do you do at VolunteerMatch?

I’m a Senior Client Relations Manager here at VolunteerMatch. I work with our corporate and academic partners on the best ways to use technology to connect with, and positively impact, their communities. We discuss everything from program branding, to involving key stakeholders, to communications plans and reports. In addition, I provide software trainings, liaise with our engineering and design teams, and offer best practices based on our team’s years of experience in the field of Corporate Social Responsibility (CSR).

2. What brought you to VolunteerMatch? How long have you been here?

I’ve been here almost 5 years! My parents used to take my sister and me volunteering when we were young – planting trees, working at shelters, hospitals, and local events – and that commitment to improving my community and the world has stayed with me. After working at a few nonprofits with a focus on fundraising, activism, communications, and technology, I found VolunteerMatch and was excited by its overall mission as well as the chance to help leverage the scale and skills of its corporate partners for positive change.

3. What is the most inspiring part of your job? What’s your favorite part?

It’s inspiring how volunteerism cuts across all kinds of divides in our society – political, religious, cultural – and brings everyone together in service. Tangible projects have so much potential for dialogue and understanding, between the volunteers themselves and the volunteers and the community, that might not normally occur on an average day. These connections can spark very interesting external and internal changes. It’s also inspiring helping people see how they can make a contribution to their community even if they haven’t given it much thought before.
Two favorite parts of my job – one is doing deep dives with clients on their programs and seeing changes we’ve discussed put into practice and succeed, and the other is the people I work with at VolunteerMatch – always a good time!

4. If you were to start a foundation or a nonprofit, what would its mission be?

In grad school I studied how practices like yoga, meditation, dialogue and the arts could be used to resolve and recover from interpersonal and even international conflicts. I’d imagine my organization could train people working on social change in some of these models which could then inform their work, while also teaching them how to take better care of themselves to prevent burnout and do what they’re called to do most effectively. I’d probably also have a separate but related program about vegetarian or vegan diets, which can have a huge impact on improving health, conserving natural resources and reducing animal suffering.

5. Where will the Corporate Social Responsiblity (CSR) industry be in 5 years?

I’d like to think that almost every company will have an employee volunteer program and a well-defined CSR strategy aligned with their business model, with a dedicated CSR staff. I also think that business will become more open to learning from nonprofits than they are now. Nonprofit leaders need to have comprehensive skill sets and wear many hats to help their organizations survive difficult financial and social situations, all while keeping their enthusiasm for their mission alive and being involved in the day to day life of their communities. Companies could learn from such passionate and skilled people, see things in new and different ways, and perhaps even change their ways of doing business to make a bigger social impact without impacting their bottom line.

6. Tell us a story (or two) about something that happened in your work that you consider to be a success, something that you’re proud of, and explain why.

I work with a number of companies in the New York City area, and in December 2013 I arranged a happy hour for them to meet and share thoughts on volunteerism and CSR. This led to a number of follow-up conversations and deeper local relationships. I’m proud to be able to facilitate conversations like these, especially for new clients who want advice from those who have been around the block, and especially between those who are local, which can lead to more information sharing and a concerted impact.

Want to learn more about how David and VolunteerMatch help companies engage employees in volunteering? Get in touch!

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