The CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized blog post every Monday. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
Talbots & Dress for Success: A Perfect Cause Marketing Fit
At VolunteerMatch, we were founded on the idea that everyone should have the chance to find their perfect fit. The same goes for your nonprofit partnerships. This post from America’s Charities reflects on why Talbots & Dress for Success are such a great match, and it will hopefully get you thinking about the why behind your cause marketing. So, what’s your company’s perfect fit?
Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale
Who says change has to be gradual? “Sustainability driven innovation” is the next step in CSR, according to John Sterman of the MIT Sloan Sustainability Initiative. This article from Sustainable Brands discusses how rather than being an afterthought, CSR is now being incorporated into every stage of production and planning for many companies.
UPS Named Climate Leadership Award Winner by EPA
Many companies are stepping up to reduce their greenhouse gas emissions. But which company is doing the most to fight climate change? According to the EPA, that award goes to UPS. Read this press release on CSRwire to find out how UPS is surpassing its goals and living up to its 2014 title as one of the “World’s Most Ethical Companies.”
Will Corporate Social Responsibility Adapt or Die?
This Triple Pundit article argues that CSR isn’t making enough of an impact. Why? Because companies are still seeing it as an effort separate from their core business. However, this shouldn’t be seen as the end of CSR, but instead as a shift to a new form of CSR. What do you think? Is CSR as we know it on its way out?