While traditional methods of volunteer recruitment and fundraising remain effective, technology has allowed nonprofits to innovate new ways to attract supporters to their cause. Organizations have expanded on their previous efforts by adopting new strategies, and social media is no exception.

With nearly 3 billion social media users across the globe, social good organizations are increasingly adopting a more digitized approach towards social activism and engaging their volunteers.

Click here to read Part One of this two-part series.

A lot of well-intentioned people advise volunteer managers to treat “hiring” volunteers in the same manner staff is hired. It’s not that simple, and Part One of this two-part series explored why. In case you missed it, here’s that list again:

Volunteering involves a commitment of one’s time, energy and/or resources to benefit others with no expectation of reward or compensation. Millions of Americans volunteer in many different ways, dedicating anywhere from a few hours per month to several hours per week to assisting others. There are a variety of motives for volunteering and plenty of rewards to be gained when helping others.

I don’t remember the date, but I remember the conversation. It was the first time I’d heard the word “competition” in relation to volunteer organizations. I was in a community meeting, and nonprofit experts were discussing the impact of a newly formed nonprofit in the area.

The end of the year can be a rough time for many people. Days are shorter and darker; nights are longer. In colder weather, people are less inclined to go out and some struggle with Seasonal Affective Disorder. Spending the holidays alone can feel isolating, and traveling to see loved ones can be stressful. Some see the end of the year as a time for self-reflection, leading to feelings of regret, inadequacy or inferiority.

Volunteering doesn’t exist in a bubble — it’s reflective of the people and the societies they live in.  Therefore, when major shifts take place, be they economic, cultural or political, it’s reasonable to presume that some aspects of volunteer behavior will be influenced. For example, increases or decreases in the numbers of active volunteers, volunteer hours, or types of volunteering being done.

Some companies view volunteerism as a need to satisfy employee engagement objectives. But on the other end of the spectrum, many understand the essence of volunteerism as a selfless way to serve one’s community.

Corporate volunteer programs offer an incredible opportunity for nonprofit organizations to partner with businesses to advance awareness of and raise money for their cause. A nonprofit liaison with a company creates a situation where everyone wins: the nonprofit gets the assistance it needs while the business benefits from building their brand and generating positive impressions throughout the community.

“The reward for pro-bono work is not always just in heaven.” — Paul Rand

Why skills-based volunteering?

Design is a resource that makes products more engaging to interact with and easier to use. In 2018, when most companies must consider their digital presence, the demand for design is only growing. While technology companies may have the resources to hire a team dedicated to design and user experience, there’s still a large segment of organizations that don’t have ready access to design resources.