I don’t remember the date, but I remember the conversation. It was the first time I’d heard the word “competition” in relation to volunteer organizations. I was in a community meeting, and nonprofit experts were discussing the impact of a newly formed nonprofit in the area.

The end of the year can be a rough time for many people. Days are shorter and darker; nights are longer. In colder weather, people are less inclined to go out and some struggle with Seasonal Affective Disorder. Spending the holidays alone can feel isolating, and traveling to see loved ones can be stressful. Some see the end of the year as a time for self-reflection, leading to feelings of regret, inadequacy or inferiority.

Volunteering doesn’t exist in a bubble — it’s reflective of the people and the societies they live in.  Therefore, when major shifts take place, be they economic, cultural or political, it’s reasonable to presume that some aspects of volunteer behavior will be influenced. For example, increases or decreases in the numbers of active volunteers, volunteer hours, or types of volunteering being done.

Some companies view volunteerism as a need to satisfy employee engagement objectives. But on the other end of the spectrum, many understand the essence of volunteerism as a selfless way to serve one’s community.

Corporate volunteer programs offer an incredible opportunity for nonprofit organizations to partner with businesses to advance awareness of and raise money for their cause. A nonprofit liaison with a company creates a situation where everyone wins: the nonprofit gets the assistance it needs while the business benefits from building their brand and generating positive impressions throughout the community.

“The reward for pro-bono work is not always just in heaven.” — Paul Rand

Why skills-based volunteering?

Design is a resource that makes products more engaging to interact with and easier to use. In 2018, when most companies must consider their digital presence, the demand for design is only growing. While technology companies may have the resources to hire a team dedicated to design and user experience, there’s still a large segment of organizations that don’t have ready access to design resources.

Regardless of the size or type of your nonprofit, volunteers are probably your lifeblood — perhaps even more than your donors.

One of the most common misconceptions about volunteering is that there are not many people willing to give their time and effort to a worthy cause. According to the Corporation for National and Community Service (CNCS), more than 62 million people volunteered in the U.S. in 2016, giving 7.8 billion of their hours to help generate more than $1.8 billion in services.

Editor’s Note: January is National Mentoring Month! To celebrate, we’ve partnered with Cricket Media to share stories about the positive impact mentoring — especially eMentoring — can have on young people’s lives.

According to Dale Carnegie Training, companies with engaged employees outperform those without by up to 202%. Surprising?

It’s simple: when your employees aren’t engaged, they aren’t productive, and employee retention drops. Employees may begin to explore outside opportunities if they sense that their current role with your company isn’t — and isn’t about to become — fulfilling.