People Make the Difference: Matching Volunteer Interests to Nonprofit Needs

Everyone should have the chance to make a difference - don't you think?At VolunteerMatch, we believe that everyone should have the chance to make a difference. And we REALLY believe that the best way to make sure this happens is to help connect good people with the good causes that need them. Sounds simple enough, right?

In order to create the best connections between volunteers and nonprofits, we have all sorts of fancy, auto-magical tools and technology on VolunteerMatch.org, including search filters, Volunteer Profiles, and skills-based Listing Wizards. And we’re often reminded that our work is never done.

For example, we recently, and very proudly, released the 2013 Annual VolunteerMatch Impact Report, showcasing a whole year of connecting and volunteering across the VolunteerMatch network. In the report there are two sections I want to focus on today: “Top Opportunities,” and “Most Popular Interests.”

Cause areas with the highest number of active volunteer opportunities in the VolunteerMatch network.

Top Opportunities

This section displays the cause areas that have the highest number of volunteer listings on VolunteerMatch.org. What’s interesting about this top ten list is that the top five haven’t changed in years (just check out our reports from previous years.) The next five spots, however, are in constant flux. This year, Women and Homeless & Housing were replaced by International and Disabled. This reflects the constantly shifting nature of the nonprofit sector and its needs.

Most popular cause interests of volunteers in the VolunteerMatch network.

Most Popular Interests

Here’s where we show the cause areas that are most popular among our volunteer members – meaning they produce the most connections. What I like about this section is seeing the great diversity of interests and passions that make up the VolunteerMatch network. There’s truly something for everyone who wants to make a difference, and boy, do they show up!

Putting Them Together…

When we view these two sections together, however, a small but nagging inconsistency emerges. They don’t match up completely. You’ll notice some of the popular interests of our volunteers (Animals, Advocacy & Human Rights, Homeless & Housing…) don’t show up on the list of causes with the most opportunities. And vice versa.

This is a problem because it means that nonprofits are not necessarily getting all of the help they need, and volunteers are not always finding enough opportunities to help in the areas they care about. So what do we do about this?

For volunteers, we recommend taking a look at where the greatest needs are – consider a volunteer opportunity in one of the top 10 causes as a way to help the most.

For nonprofits, however, we all need to take a good hard look at these most popular interests, and tailor our volunteer listings to them. Perhaps we can create volunteer opportunities that attract folks who are passionate about human rights, or women? Be creative and strategic, and you’ll engage more volunteers and better volunteers.

In order for EVERYONE to have the chance to make a difference, we need to start listening and noticing what each of us truly needs – both nonprofits and volunteers. And then, the connections made on networks like VolunteerMatch will be strong, long-lasting, and will really change the world.

What do you think? How can we make sure the needs of nonprofits and the interests of volunteers are aligned? Share your thoughts in the comments!

6 Comments