This post also appears on Volunteering is CSR.
On Tuesday, November 19, my team and I rounded up with coffee in our hands and entered the Twittersphere to begin our first Twitter Talk Tuesday. As an intern at VolunteerMatch I was able to be an integral part of the project. Our first topic was pro bono and skilled volunteering.
To be honest, I am not an expert in this field and I was a little intimidated to be a participating member of Twitter Talk Tuesday. Here are some of the things I learned throughout the hour-long chat:
Setting the foundation of a pro bono project
We started the chat off talking about how the initial conversation between a nonprofit and a company can be complicated concerning pro bono projects. Many of the responses we received said that both parties need to be clear on what the goal is, how to efficiently reach that goal and provide guidelines for how they will work together. Some even provided links with resources to additional help.
Mutually beneficial pro bono relationships
Later in the Twitter chat we discussed who benefits from a pro bono project more: a nonprofit, volunteers, or the corporation. When I was first thinking about this subject I had immediately come to the conclusion that it was a win-win-win situation. However, some of our participants shed light on a few problems involved. I learned that yes, ideally pro bono projects should benefit all parties, but sometimes the needs of the company can overpower the needs of the organization.
On the other hand, those that successfully create a pro bono project allow for nonprofits to get what they need without having to pay for it, employees get to utilize and even sharpen their skills, and corporations increase their impact for good.
Planning a pro bono project
We also discussed how organizations can plan for pro bono projects. An important realization is that there isn’t one right process; each project is unique to the particular needs of the nonprofit and company involved. The planning team must be flexible and be willing to put in the hard work that goes into pro bono projects. In addition to this, it is equally important to know what kind of skills the community and the corporate employees have to offer.
There are a lot of different aspects that go into these projects, but the outcome is definitely worth it. A running theme throughout our Twitter chat was that these projects are unique and must be treated as such. There must be plenty of flexibility, research, communication and cooperation in order to have a successful outcome.
Overall, the first Twitter Talk Tuesday was incredibly helpful and gave me some insight as to how nonprofits and corporations come together for a pro bono project to help out those in need.
Be on the look out for our next Twitter Talk Tuesday! Keep the conversation going about pro bono volunteering using the hashtag #vmtalk. Tweet you soon!