CSR Food for Thought: Why To Cut ‘Sustainability’ from Your Vocabulary

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions

 

 


Sustainability: the word you shouldn’t use

A new report finds the best way to get sustainability buy-in is to strike the word sustainability from your vocabulary altogether. Instead, use words that speak specifically to your company’s culture and business, so that it speaks to your stakeholders rather than getting lumped into the jargon pile.

Employee Engagement in Sustainability: “The Big How”
Employee engagement is an important component of any successful CSR program. Whether you build it with volunteer activities, green teams or personal sustainability plans – none will be successful without a broader strategy. This article outlines how a corporate change model can be applied to employee engagement. Read more about change models for employee volunteerism here.

Two Reasons Why Your CSR Program Should Engage Employees
When we communicate CSR, it is more often than not aimed at our external audiences. But there is a growing body of research proving the importance of engaging and communicating with employees too. Before spending any more budget on external CSR communications, first read the reasons why allocating money to internal communications may be a better investment.

Who Won Olympics Cause Marketing Gold?
The Summer Olympics have no shortage of feel-good moments. But a handful of brands are also stealing audience attention with cause marketing campaigns that capture emotion and touch viewer hearts. Joe Waters rounds up this year’s “winners” of cause marketing during the Olympics.

How To Create A Company That Won’t Fail? Put Women On Your Board
Organizational diversity has been known to influence corporate culture and performance. But new research shows the biggest business benefits come when gender diversity happens at the top – particularly when women serve on corporate boards when markets are falling.

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