CSR Food for Thought: Leaders Stepping Up to the Business Case

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

 


Sir Richard Branson: We Must Learn That Doing Good Is Good For Business
Challenging the status quo yet again – Sir Richard Branson plans to shake up the banking industry. A recent acquisition made by Virgin Money now makes it the seventh largest bank in Britain and the theme of his latest book is “doing good is good for business.” Watch and learn from a true pioneer.

Unilever CEO: “Don’t Stay on the Sidelines”
Speaking of leaders taking action, Unilever CEO Paul Polman is taking sustainability seriously – but understands there are limits to what a company can do.  That is why Unilever released a report outlining how to encourage change in consumer behavior.

3 Ways To Keep Cause Marketing Authentic
As consumers become more savvy about cause marketing, companies need to conduct due diligence to ensure their programs are authentic. Here are three quick tips that help ensure your program will pass the sniff test.

“The Citizens”: Profiles of BCLC’s Corporate Citizenship Award Nominees
Every year, BCLC honors corporate initiatives that improve local and global communities. Winners, including VolunteerMatch Solutions very own United Health Group, are profiled on CSRwire and blog Olivia Khalili covers all the award nominees in a roundup.

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