Guest post by Stephanie Hong
Welcome to our special Google AdWords two-part series written by Stephanie Hong, a nonprofit marketing specialist. She will provide tips & tricks on how to make the most of your Google AdWords Grant dollars.
As someone who leads volunteers, you know how important an online presence and brand awareness is for your organization. But is your small nonprofit taking advantage of all the resources available to you? If you aren’t using Google AdWords, then the answer is “no”.
Why use Google AdWords? Well, first and foremost, because it’s free. Google offers a $10K per month grant to eligible nonprofits. Over 20,000 nonprofits across more than 50 countries are currently taking advantage of this grant.
Let’s step back for a moment and answer the question, “What is Google AdWords?” AdWords is an online advertising solution for paid search. Whenever you search for something on Google, you’ll notice ads on the top and right side panel. Advertisers pay for these ads based on keywords that they bid on. For example, here is a VolunteerMatch ad that shows up when you search for “VolunteerMatch”. Give it a try!
Being on Google AdWords is extremely beneficial because you get to place your brand front and center to people who are searching for relevant keywords. With the Google AdWords Grant, you can use your grant dollars to recruit more volunteers, grow your donation base, promote upcoming events, share your nonprofit stores, and many other objectives.
Here’s how to qualify for Google Ad Grants per their eligibility rules:
- Begin by applying to Google for Nonprofits.
- Hold valid charity status. Please see the Google For Nonprofits site for definitions of charity status in your country.
- Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
- Have a live website with substantial content.
With the Google AdWords Grant, you can use your grant dollars to recruit more volunteers, grow your donation base, promote upcoming events, share your nonprofit stores, and many other objectives.
Governmental entities and organizations, hospitals and medical groups, schools, childcare centers, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible.
If you fit the criteria, most applications can be reviewed within a few seconds of submission! The process is easy, quick, and seamless. So what are you waiting for? Apply for your Google Grant today and increase traffic to your website!
Check back in a few weeks for part two of this series, where Stephanie gives you tips for making the most of your Google AdWords grant dollars.