Don’t worry – this isn’t a long list. But there is one important similarity between creating volunteer listings in VolunteerMatch to connect with great volunteers, and grade school: Spelling and grammar matter.
Engaging volunteers in your work is all about cutting through the noise that busy, ambitious people see every day and getting them to read your listing, and click that “I want to help” button. By posting on VolunteerMatch you are beginning a new relationship with potential volunteers, and the volunteer listing is the first impression. We all know how important first impressions are.
[pullquote]100% of listings with no connections had spelling errors, and 80% had grammar mistakes.[/pullquote]
To build a strong, healthy relationship with a new volunteer that can grow and last, (and really, to even get the volunteer to work with you to begin with,) you need to present your organization and yourself as dependable, authentic and organized. The volunteer needs to believe that the work they do with you will have the best possible impact for the cause they care about.
So it makes sense, then, that a listing with spelling and grammar mistakes will decrease the confidence potential volunteers have in your organization. In case you don’t believe me, here are some numbers:
A few years ago we reviewed 100 random listings with no volunteer connections. Of those 100 listings, 100% of them had spelling errors and 80% had grammar mistakes. That’s a pretty big coincidence…
So as you sit down to post your volunteer listings on VolunteerMatch, remember to spend the extra 10 seconds and use that “spell check” function. I guarantee it will make a difference and draw more volunteers to your organization – and then you can all make a bigger difference together.