Exploring Our Impact: Top 10 Causes to Help You Recruit Top Volunteers

With the release this summer of the 2012 VolunteerMatch Impact Report, we’re taking a closer look at some of the most important outcomes of our work in 2012. Read the whole series here.

How does VolunteerMatch do it? How do we connect nonprofits with the exact volunteers you need in such a great, well, match?

Here’s our secret: We focus on what you really need, and what the volunteers really care about. When you indicate a specific “cause” or “interest area” for your volunteer listing, it can then be matched to the causes indicated by an individual on his or her Volunteer Profile.

The Popular Crowd

In the recently released 2012 VolunteerMatch Impact Report we revealed the Top 10 Causes on VolunteerMatch – these are the areas that have the most volunteer listings.

The top 10 most popular causes for volunteer listings on VolunteerMatch.

  1. Community
  2. Children & Youth
  3. Education & Literacy
  4. Health & Medicine
  5. Senior
  6. Environment
  7. Arts & Culture
  8. Women
  9. Homeless & Housing
  10. Sports & Recreation

This list looks a whole lot like last year’s list. New faces include Environment in the #5 spot, and Sports & Recreation edging its way in at #10. These newcomers bumped out Advocacy & Human Rights and Disabled.

Considering the fact that there are currently over 80,000 opportunities in the VolunteerMatch network, there’s plenty of room for all 29 cause categories, and many more.

Still, kudos to environmental nonprofits and sports & recreation organizations for some stellar volunteer recruiting. Maybe all of these listings are evidence of a renewed zeal for the outdoors!

Make sure your organization’s volunteer opportunities have causes attached, so you can connect with the best volunteers for your work!

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