The concept of risk is nothing new when it comes to nonprofits and social media. Opening your organization up to the transparency, to the genuine and direct connections required of social media relationships, can be a scary thing.
Of course, the rewards of social media engagement almost always outweigh the risks: The ability to reach many more people for far less money, and to cultivate a larger group of passionate supporters. And these are just a couple of the rewards many nonprofits realize from their social media efforts.
What about your social media volunteers? At VolunteerMatch we’re seeing a growing trend in the nonprofit world as more organizations engage volunteers to help them be successful on social media. What are the risks involved with this type of volunteer engagement? What rewards can nonprofits expect to see?
In the latest issue of the NTEN:Change journal, our Online Communications Manager Shari Ilsen tackles these questions. NTEN’s free publication is designed especially for busy nonprofit executive directors, departmental directors, boards, and other leadership staff – exactly the people who often need the most volunteer help.
Read Shari’s article here to learn the risks and rewards of combining volunteers and social media.
And if you’d like to gain access to NTEN:Change each month, sign up here.
Do you involve volunteers in your social media efforts? Tell us about your experience below!
(Photo from donireewalker on Flickr.)