Advancing the Pro Bono Dialogue

Two studies have revealed that nonprofits are increasingly looking to corporations for pro bono and skilled volunteering to help offset a decline in financial donations. The findings also suggest that leaders in the field of corporate philanthropy are stressing the need for a standard value of pro bono services, and elimination of the barriers to effective use. Taproot Foundation\'s Pro Bono Action Tank (PBAT) and the Committee Encouraging Corporate Philanthropy (CECP) released a study [...]

EVP Program Advice: Holiday Giving and Setting Goals for the New Year

The holiday season and new year are right around the corner. Is your EVP ready? Here are some VolunteerMatch client examples and ideas for making the most of this spirited season and preparing your program for the coming year: Use the holiday season to ring in the New Year with positive energy. Clients like General Mills have begun sharing company-wide holiday volunteer projects through a special event, \"2010 Holiday Opportunities,\" including events with Second Harvest, Adopt-A-Family, and other national nonprofits. If you prepare a calendar for the year, or just the season, employees will know [...]

Client Spotlight: LexisNexis Spirit Week

VolunteerMatch helps over 130 companies engage employees or consumers in service. From time to time, we spotlight their programs with the hope of inspiring others and celebrating their hard work. Does your company have a story to share? Let us know! On September 23rd, over 2,800 LexisNexis employees across the United States participated in 129 volunteer projects to assist local nonprofit and charitable organizations as a part of the LexisNexis Annual Spirit Week [...]

“Creating Change” with Pro Bono: A Q & A with Discovery Communications

Most people are familiar with Discovery Communications for the award-winning work of its entertainment and news brands, including Animal Planet, Discovery Channel, TLC, and Treehugger. The Silver Spring, Maryland, company also has a strong commitment to social responsibility. Inspired by its first ever global service event last June, \"Discover Your Impact Day,\", this December the company will launch an innovative program to deliver pro bono expertise to nonprofits, called “Discovery Impact: Creating Change”.[...]

Corporate Citizenship: New Research Helps Make The Business Case for Volunteering

In May, the City of London Corporation and Corporate Citizenship released research showing that corporate volunteer programs offer significant financial benefits to companies. \"Volunteering: The most cost effective way to train and develop your staff\" surveyed almost 550 employees from 16 major City of London firms, including Aviva, Bank of America Merrill Lynch, and Deutsche Bank. The findings provide a new view on professional development through employee volunteering that\'s in sharp contrast to most studies [...]

Taking Ice Cream to The Colbert Studios, An Experiment in Tasty Guerrilla Marketing

As readers may know, to support our work this summer Target and Ben & Jerry\'s partnered on Berry Voluntary, a new ice cream sold exclusively at Target Stores. Packaging directed people to, where they could sign up to volunteer and get free coupons for Berry Voluntary. That\'s where things get interesting! Early this month, VolunteerMatch president Greg Baldwin challenged Stephen Colbert -- star of the Comedy Central show \"The Colbert Report\" and [...]

A Best Practice Webinar Recap: Making Disaster Relief Count with Effective Partnerships

Corporate-nonprofit partnerships that are developed, evaluated and tested far in advance can play a key role in effective disaster response. If your company is planning new partnerships, what should you be looking for? That\'s the question we explored on 9/23 during the second of a two-part Best Practice Network Webinar series on disaster relief and preparedness. Both parts featured VolunteerMatch corporate clients and nonprofit partners discussing the role of their relationship as they sought to engage employees in disaster response [...]