What I Learned from Chipotle at Outside Lands

Mmm, burritos. That’s what most people think about when you bring up Chipotle. On this blog, however, it makes sense that our first thought would be about the fast food chain’s very public sustainability practices. Over the past year these policies, and the company along with them, have been thrown into the spotlight as an ...

Where are All the Super Bowl Cause Campaigns?

Along with millions of other Americans, I eagerly sat down on Sunday, February 5th to watch Super Bowl XLVI — and by “Super Bowl,” of course, what I really mean is “Super Bowl ads.” Arguably as big of a viewer attraction as the football game itself, Super Bowl ads are discussed, anticipated, and, this year, ...

Cutting Through Cause Clutter with Incentives

We’ve witnessed the mainstreaming of products and services that support causes in recent years for two reasons: consumers get feelings of goodwill for supporting a good cause, and companies see it as a proven strategy to attract more customers. The influx of cause players has left some customers drowning in pink – and some companies ...

7 Reasons to Become a Sponsor of VolunteerMatch.org

Did you know that VolunteerMatch powers the volunteer programs of more than 150 network partners? Or that more than 9 million annual visitors come to www.volunteermatch.org to get involved in strengthening our communities? Sponsors can get in on the action, too. Today VolunteerMatch offers lots of ways for companies and products to support our work ...