CSR Round-up: Our Favorite Reads this January

As your trusted source in corporate social responsibility (CSR) and employee engagement news and insights, we’re bringing you a new series this year of monthly digests dedicated to promoting the most noteworthy articles and blog posts in our space.

Our first digest of 2019 may be one of the most important. Maya Angelou once said, “If you don’t know where you’ve come from, you don’t know where you’re going.” That’s why we’re looking back at some of the most influential trends and CSR moves of 2018.

What we found most interesting? While 2018 was mostly about brands taking action on social justice issues, 2019 is gearing up to be the year of sustainability, with more companies stepping up to tackle climate change by improving the communities where their employees live and work.

Here are our top seven CSR reads this January.

2018 in Review: Five Cause Marketing Trends that Shaped Our Year
Amy Bretherton for ForMomentum

From brands taking stands and disaster philanthropy to the rise of employee engagement, 2018 proved to be a breakthrough year for CSR efforts. In their recap, ForMomentum documents the top five trends that helped define cause marketing this year.

A Year in Purpose: The Top 10 Trends of 2018
Whitney Dailey for Triple Pundit

While 2017 was the year companies spoke up for social justice issues, 2018 will be regarded as the year companies took action. Cone Communications evaluated a year’s worth of purpose-driven news, activities, campaigns and announcements to bring you their top 10 trends.

Blackbaud Buys YourCause for $157 Million
Mark Hrywna for The Nonprofit Times

Blackbaud, the world’s leading cloud software company powering social good, has purchased CSR and employee engagement software YourCause for approximately $157 million. The acquisition closed Wednesday, Jan. 2.

Corporate Responsibility is Taking on a New Meaning
Kathy Bloomgarden for Fortune

Doing the right thing in business is no longer synonymous with philanthropy. It now means investing in your people, future talent, environmental impact and long-term business priorities. CEO of global communications firm, Kathy Bloomgarde, writes how corporate responsibility is changing.

Five Corporate Social Responsibility Trends for Leaders to Watch in 2019
Timothy J. McClimon for Forbes

2018 proved to be an active year in CSR with issues related to sustainability, globalization, advocacy and natural disasters at the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see a few noteworthy changes.

The 6 SDGs Companies Should Emphasize During 2019
Leon Kaye for Triple Pundit

With 17 Sustainable Development Goals (SDGs) in total, aligning with the United Nation’s blueprint to forge a more sustainable and equitable world by 2030 may at first appear intimidating. Leon Kaye highlights the six SDGs he believes are the most pressing.

The Most Exciting Corporate Sustainability Moves of 2018
Ellie Anzilotti for Fast Company

In times of political inaction, people anxious for positive news often look to the corporate sector to step up. And in 2018, many delivered. From doing their part to reduce plastic waste and carbon emissions to restoring habitats and embracing renewable energy, here’s a list of the most notable corporate sustainability practices of 2018.

What have you been reading lately? Share your favorite CSR articles and blogs in the comments section below.


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