CSR Food For Thought: It’s Not About the Money

22. June 2015 CSR 0

VolunteerMatch's CSR Food for Thought SeriesThe CSR Food for Thought series is a roundup of relevant news from around the web that you may have missed last week, presented to you in one bite-sized post.

Why Engaging Employees on Sustainability Really Isn’t About the Money
We’ve been saying it for a while: Financial incentives are not the best way to keep employees happy. This article from GreenBiz backs us up. It explores how employee engagement strategies that give employees a chance to have a positive impact in their communities while refining their skillset come out on top. Toss some friendly competition in the mix? Even better.

How Nike Embraced CSR and Went from Villain to Hero
Today, Nike is seen as a CSR thought leader. But it wasn’t that long ago when outraged consumers regularly protested the company’s business practices. Since then, Nike has reduced water consumption, cut back on chemicals, and implemented ethical labor practices by first and foremost adopting the value of transparency. Read this thoughtful piece from Triple Pundit on Nike’s sustainability– and public image–  transformation.

Why Corporations and Communities Need Each Other
According to Cardinal Health CEO George Barrett, “nothing is more important than trust” when serving your community. In this LinkedIn post, he shows Cardinal Health’s journey of helping improve education in their local community by working with local government and overcoming negative public perception.

Encouraging Others to Volunteer, Leading by Example
Hear the story of Celso Doria, an employee at Morgan Stanley’s office in São Paulo, Brazil. He became motivated to volunteer by his company’s core value of “Giving Back,” and now he consistently gets his coworkers involved in the company’s volunteer efforts.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.


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