CSR Food For Thought: Why Patagonia Tells Customers, “Don’t Buy Our Products.”

16. January 2015 CSR 0

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Patagonia CEO Rose Marcario Fights the Fights Worth Fighting
Rose Marcario abandoned her previous success to work on something she believed in – a durable and sustainable product. In this heartfelt interview with Fast Company, she gives us insight into why “sustainability and selling coexist.”

Note to Bosses: Workers Perform Better if You Give to Charity
The Conversation conducted a study with 300 college students and found that the students’ work productivity increased when a bonus was involved. Not surprising, right? But they also found that productivity increased when a charitable donation was involved. Read this article for full insight into the study, as well as insight into your employees’ motivations.

Joining Forces: Collaboration and Leadership for Sustainability
Research backs the CSR trend we’ve been seeing: More and more companies are embarking on deliberate, strategic, long-term partnerships with nonprofits. This report looks at the key findings of MIT Sloan Management Review’s sixth annual sustainability survey, which includes useful tips for successful collaboration. Find out why they conclude, “The path to success is traveled with others.”

90% of Americans More Likely to Trust Brands that Back Social Causes
Need more of a reason to make your company socially conscious? Check out this post from Mashable, complete with an infographic on why “Content for Good” is the best kind of content. Backed by research from Cone Communications and The University of Pennsylvania, you’ll find some compelling reasons to ramp up your CSR.


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