2014 VolunteerMatch Corporate Volunteer Awards: A Look at Finalist JetBlue

On September 19, 2014, winners of the 2014 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in Detroit, Mich. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients, determined by performance against four benchmark measures in 2013.

What makes your employee volunteer program special?

JetBlue’s program is called ‘Community Connection.’ It was created to align corporate giving with JetBlue crewmembers’ passions.

What are some key accomplishments from 2013 you’re especially proud of?

Crewmembers from Hartford cleaned up their local park for JetBlue's 7th Annual One Thing That's Green to celebrate Earth Month.
Crewmembers from Hartford cleaned up their local park for JetBlue’s 7th Annual One Thing That’s Green to celebrate Earth Month.

In 2013 JetBlue nearly doubled the hours volunteered by its crewmembers!

According to Kate Wetzel, JetBlue’s Manager of Corporate Social Responsibility, this was in part due to the how the VolunteerMatch tool makes it as easy as possible for crewmembers to sign up, and also because the CSR Liaisons at the company have started including Community Connection in the onboarding process for new crewmembers. It also did not hurt that the JetBlue reservations team logged more than half of all hours logged!

How do you get employees excited and involved in volunteering?

260 Presidential Volunteer Service Awards were distributed to JetBlue Crewmembers this May in Salt Lake City, UT.
260 Presidential Volunteer Service Awards were distributed to JetBlue Crewmembers this May in Salt Lake City, UT.

JetBlue places a large emphasis on crewmember volunteer rewards. The company uses the VolunteerMatch Solutions “Volunteer Rewards” feature in a unique way: crewmembers log the hours they volunteer with nonprofits and for every 25 hours, JetBlue donates a travel certificate for the charity of their choice.

Additionally, crewmembers who are particularly dedicated to service earn Presidential Volunteer Service Awards and receive it at an annual recognition dinner where they are presented with awards from senior leadership.

Kudos to JetBlue for being a leader in employee engagement and inspiring social impact!

Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on September, 2014 during the 2014 VolunteerMatch Client Summit.


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