On September 19, 2014, winners of the 2014 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in Detroit, Mich. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients, determined by performance against four benchmark measures in 2013.
What makes your employee volunteer program special?
Hagerty’s volunteer program is named Hagerty CARes. Hagerty CARes provides 16 hours of paid volunteer time each year to each full-time employee to volunteer for any nonprofit, school or church-affiliated community service program.
The program is an extension of what folks at Hagerty call the H-Factor. The H-Factor ideals are what make Hagerty unique as a company, in turn, making the Hagerty CARes program unique as a reflection of the company’s culture and each employee’s pursuit of excellence, innovation and authenticity.
Additionally, Hagerty provides company-supported volunteerism through two programs: wellness and an annual nonprofit partnership:
1. To promote health and wellness, Hagerty provides company-sponsored opportunities for employees to volunteer for or participate in charitable races. Through this partnership with Hagerty’s employee gym, Ironworks, Hagerty CARes doubles the impact of the program: by improving employees’ health and serving their communities. Employees who participate in three or more charitable races per year will earn a reward from the Hagerty corporate recognition program.
2. Hagerty’s 2014 annual nonprofit partnership with Father Fred began with a “Drive for Charity” in December 2013. Employees were challenged to log 2,500 Hagerty CARes hours through participation in ten charitable in-kind donation drives, personal volunteerism or by logging any 2013 volunteer hours in December. When the 2,500 hour goal was met, the designated organization received a matching gift of $25,000. In the new year, Hagerty CARes created a year-long strategic partnership plan with staff from the organization. This plan, divided into quarterly activities, encompasses all areas of the Hagerty CARes program: drives for in-kind donations, volunteerism and pro-bono service customized for the needs of the organization.
What are some key accomplishments from 2013 you’re especially proud of?
Here’s just a small taste of some of Hagerty’s impressive accomplishments in 2013:
In 2013, Hagerty reached its highest volunteer hour total in history: 5,929 hours!
- To help meet the “Drive for Charity” goal, a food drive for Father Fred Foundation, the 2014 partner organization, was held at our holiday party. Hagerty’s CEO agreed to greet party-goers in costume while in a fabricated jail cell. Employees were asked to bring non-perishable food items to provide bail to “Free the Jailbird.” This was promoted with our CEO’s mugshot across campus on our corporate digital displays, intranet and daily email publication. In response to the CEO’s plea to “Free the Jailbird”, Hagerty employees donated enough non-perishables to feed 30 families for two and ½ days.
- Hagerty CARes launched an enhanced partnership with our regional Chamber of Commerce to provide entrepreneurial pro-bono services worth $6,000 to the winner of the Hagerty Small Business Award. An additional 1:1 match up to $5,000 is given to the winner’s CSR efforts. If the winner doesn’t have a CSR program, Hagerty will help them to create one. The award is given by a selection committee to one of 10 finalists chosen from among hundreds of nominees.
- Our inaugural charitable race event was the October 2013 Traverse City Zombie Run to benefit our regional trails organization. Nearly 70 employees participated in the event while competing internally for prizes. The winning team was provided with cider and doughnuts the week following the race.
- A representative from each of our international offices in Canada and the UK are now part of our Hagerty CSR Committee. (They are currently working with UK and Canadian employees to utilize VolunteerMatch Global.)
How do you get employees excited and involved in volunteering?
The annual nonprofit partnership with Father Fred Foundation engages employees by offering different avenues to become involved. For example: An ongoing collection drive for Q2-Q4 2014 will supply clothing, small household items and non-perishable food for the organization; the Marketing department is scheduling a volunteer opportunity in lieu of a monthly meeting in Q3; and the Corporate Communications team designed new signage for the Father Fred store to serve English and Spanish speaking clients.
Hagerty utilizes all of its internal communication tools to spread the word about Hagerty CARes, including:
- Daily email communication
- Intranet blog and site
- Monthly online magazine featuring regular updates on Hagerty CARes
- Corporate digital displays promoting the latest volunteer opportunity, the annual nonprofit partnership and the joint health and wellness programming
- Hagerty CARes & Ironworks workout gear, t-shirts and sweatshirts for purchase in the online employee store
- Branded Hagerty CARes collection bins with the program logo, providing employees with an instantly recognizable means to provide an in-kind donation in the most trafficked areas like the lunchroom. The advertising benefit of the bins provides a reminder to employees to participate in a drive.
- New employee training on Hagerty CARes
Kudos to Hagerty for being a leader in employee engagement and inspiring social impact!
Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on September, 2014 during the 2014 VolunteerMatch Client Summit.