What Makes a Company a Great Corporate Citizen?

Congratulations to the companies in CR's 100 Best Corporate Citizens list for 2014!Isn’t that a question for the ages? Fortunately, we have some help in determining the elements that make for great corporate citizenship, as well as identifying the companies that are doing the best job living up to these expectations.

One of these resources is CR Magazine’s annual list of 100 Best Corporate Citizens, which was just recently released for 2014. This ranking system is not voluntary, and is one of the few programs of its kind that doesn’t rely at all on self-reporting from the participating companies. Instead, it analyzes nearly 300 data points per company, organizing the information into seven distinct categories. Each category is weighted differently, meaning it has a larger or smaller impact on the overall score of the company.

We are once again super proud at VolunteerMatch to see a whole bunch of our corporate clients on the list. Here are the members of the VolunteerMatch network identified as Best Corporate Citizens in 2014:

  • Johnson & Johnson
  • Gap, Inc.
  • Microsoft Corporation
  • CA Technologies
  • Raytheon Co.
  • Dow Chemical Co.
  • Ingersoll-Rand Plc
  • AT&T, Inc.
  • Procter & Gamble Co.
  • Humana Inc.
  • Eli Lilly & Co.
  • Target Corp
  • AMGEN Inc.
  • Conagra Foods, Inc.
  • Colgate-Palmolive Co.
  • Whirpool Corp.
  • Prudential Financial Inc.

One thing we noticed right away: a lot of the companies listed above are ranked very highly in the “Employee Relations” category. In fact, four of them are in the top 15! And Employee Relations happens to be one of the two heaviest-weighted categories, meaning it counts the most towards the overall score.

What does this mean? This says to us that employee relations is a very important element of being a good corporate citizen. And volunteer engagement has become a key strategy for attracting and retaining great employees. Obviously, our clients do a wonderful job in this area. It’s our goal and focus that the VolunteerMatch employee volunteer solutions tools continue to help these companies and many others be great corporate citizens.

Congratulations to all of the companies on CR’s 100 Best Corporate Citizens 2014 list!


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