The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
Liz Gorman and Lesley Lammers of Cone Communications highlight five CSR trends that they think are likely to pop up on corporate radar screens and gain more traction in 2014. From GMOs to employee engagement to social entrepreneurship, all the favorites make an appearance.
Craig Bida (also of Cone!) dispensed with the list altogether to focus on the one thing he feels is most important in 2014. Hint: It has to do with what consumers think your company should be doing for the world, and what your company actually is doing…
It’s important to have an actual strategy when it comes to your CSR initiatives – this will ensure that your company not only sees the fuzzy, do-good benefits of your program, but the business benefits, as well. Peter Economy, a well-known author and business writer, writes on Inc.com about how to put the power of corporate social responsibility to work for you in 2014.
Are your employees aware of the nature and responsibilities around the use of social media for sustainability communications? What transformation needs to occur in 2014 to engage your employees around sustainability programs and CSR? Julie Urlaub of Taiga Company rounds up some useful articles that discuss the role social media engagement can play in 2014 to increase employee engagement within your company’s sustainability plan.