Cause marketing is a 1.6 billion dollar industry and a cornerstone of many brand name companies, including Starbucks, Target and McDonald’s, and is now commanding the attention of smaller businesses. But is it good for YOUR business?
In this month’s Best Practice Network webinar, Joe Waters, blogger at the web’s #1 cause marketing blog, Selfishgiving.com, and the co-author of Cause Marketing for Dummies, will explain:
- What cause marketing is and how it’s dramatically different – and more powerful – than other forms of corporate giving.
- Why cause marketing must be a key part of every company’s marketing mix.
- How to choose the right cause for your business. Hint: This is one decision where following your heart may lead you astray.
- Simple, proven and effective targets that can help a cause – and grow your business – now!
You’ll leave the webinar with additional resources to continue your learning on cause marketing and to inspire you to do well and good.
About Our Speaker:
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. Joe is the blogger behind the web’s #1 cause marketing blog, Selfishgiving.com. He’s the author of Cause Marketing for Dummies, QR Codes for Dummies and Fundraising with Businesses: 50 New (and Improved!) Tactics for Nonprofits – which is scheduled to be released this fall.
Joe’s expertise is evident through his work with many of the top responsible companies, including Pepsi, Staples, Zipcar, and Virgin America, as well as his experience leading cause marketing teams, including one that raised millions of dollars for New England’s largest safety-net hospital between 2004 and 2011.
In addition to his blog and books, Joe has contributed to The Huffington Post, The Chronicle of Philanthropy, Mediapost, Forbes, Inspiring Generosity, About.com and The Nonprofit Quarterly and presents regularly at Cause Marketing Forum’s annual conference.