The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
Allianz Life Insurance Company gives employees the power to vote on CSR employee engagement initiatives. In this truly inspiring story, employees decide to donate $100,000 to local charities, showing that employees can take the initiative and make a positive difference in the community.
The Stanford Social Innovation Review shares a great example of creative CSR employee engagement by Levi’s. As part of their #gowaterless challenge, they asked employees to wear the same pair of jeans for a week without washing them. We can learn a lot from their creative campaign, including how to make our own Impact at Work programs and engage employees when they’re in the office and out volunteering in their communities. It’s also a great example of how to connect employee engagement with a popular marketing campaign.
City National Bank employees participated in an exceptional employee volunteering program called Reading is the Way Up®, which offers grants to K-5 public and private schools and books to school libraries while providing employees with ways to volunteer. The versatile program was an awards finalist in VolunteerMatch’s 2013 Client Summit Awards.
We’ve collected some inspiring stories of employees taking part in causes and campaigns, but what is the real business impact for your company? Network for Good’s recent blog post is a great source for why your company should have an employee involvement program. While there, make sure to check out their eGuide with even more details about employee engagement and tips from VolunteerMatch’s Robert Rosenthal.