CSR Food for Thought: Higher Purpose = Higher Profits

24. February 2012 CSR 0
All the CSR news you need in a bite-sized blog post

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

Since we were silent last Friday when our office was out volunteering with Habitat for Humanity of Greater San Francisco this week’s edition includes stories from the last two weeks. If you’re still feeling mad we missed you last week, maybe this photo of our president Greg Baldwin on the Habitat job site will cheer you up.


Inspiring and Engaging Employees Around Sustainability

Company policy and reporting won’t be enough to make a noticeable impact toward achieving CSR goals – true impact requires buy-in and participation of corporate employees. Representatives from Clorox and Glad Products offer tips for how to get employees engaged in sustainability efforts (which we think can also be applied to volunteer or social efforts, too). Want more? Join us next week for a free webinar where BBMG’s Raphael Bemporad will cover five practices for engaging employees.

Using Corporate Responsibility to Mind the Talent Gap
Have you ever thought of workforce development as a corporate responsibility issue?  With economic and job development some of the biggest societal issues today, it’s no surprise that some companies are looking inward to their own employee development as a key program focus. PwC’s CR Leader explains how they’ve focused on the challenge of workforce development with a CR lens.

25 Companies That Practice Good Corporate Citizenship and Still Make Lots of Money
Today every company is working to become better corporate citizens in an effort meet the rising expectations of consumers. The Global Corporate Reputation Index, released by Burson-Marsteller and partners this month, highlights the 25 companies with the best corporate reputations – a mashup of marketplace performance and corporate citizenship. We’re proud to see our clients Coca Cola, Google, McDonald’s, Microsoft, Philips and Sony on the list!

50 Fastest Growing Brands Serve a ‘Higher Purpose’
Another just-released study shows that better CSR equals better profits. Milward Brown teamed up with former Procter and Gamble marketing officer Jim Stengle to compare the financial performance of 50 hand-selected purpose-driven companies against the S&P 500. The findings showed that investment in these companies – referred to as “The Stengle 50” – would be 400% more profitable in the last decade, from 2001-2011.

Zero Waste vs. 100% Resource Recovery
One person’s waste is another person’s business plan. Entrepreneurs today are looking for ways to turn waste into product opportunities. The article’s author asks you to consider this: French fry grease used to be difficult and expensive to dispose of – now it’s used to power vehicles. One way to unlock money-saving or profitable innovations like this – let your employees loose to explore ways they can turn company waste into treasure.

Panera, Others Are Planning More Pay-What-You-Can Cafes
It’s reassuring to know that consumers are willing to pay the same or more for goods when the company makes a commitment to help others in need. Proof of this comes from the success of Panera Bread Company’s pay-what-you-can cafes, where food is distributed to all patrons on a donation basis. With the pilot cafes showing many will pay the retail price or even a little extra, the concept has caught on, with Panera and other community organizations opening more stores with the model.


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