Generating Profits, Social Impact and Smiles
We love advertising that makes us smile – especially when it’s somehow linked to a social cause. Cause Marketing Forum president David Hessekiel outlines three of his all-time favorite social impact advertisers – bringing smiles to our faces all over again. (But we may call him out for forgetting our ever-impactful Berry Voluntary and Brownie Chew Gooder as other socially minded Ben & Jerry’s flavors.)
The Changing Face of Purpose In 2012
Carol Cone predicts that companies will continue to internalize a greater social and environmental purpose in 2012. Check out what she sees as the major changes, including those that impact individuals, businesses and the global population. (p.s. get a sneak peak at the presentation she will give at the 2012 VolunteerMatch Client Summit!)
Why Corporate Responsibility is Part of Your Job
We’re talking to you CEOs! Successful CSR requires more than sign-off on someone else’s plan. You must get involved in community projects and demonstrate the vision for the organization’s CSR commitment – encouraging a culture of responsibility.
Corporate Social Responsibility for Profit
The definition of CSR is changing with the times – especially due to the way consumers perceive corporate efforts. Forbes contributor Richard Levick predicts part of the shift is the way companies are telling their story – making CSR more personal and individual by showing how employees are making a difference in local communities.
The Pros & Cons of Linking Sustainability Successes with Bonuses
Some organizations attach a set of sustainability goals to their annual employee bonus pools. Meaning, no progress, no bonus. Ellen Weinreb researched companies that have this policy, and identified a set of pros and cons for the practice. Who knows, maybe companies will soon attach bonuses to social goals too – some good food for thought as we think to the future.