10 Experts, 10 Predictions, 1 Year
Want to know what 2012 has in store for the world of CSR? Look no further than this post by Cone Communications, which rounded up 10 CSR experts and asked them to provide one prediction, one “program to watch” and one issue they think will trend in 2012.
Companies and Causes Need Each Other Big Time
When companies join with nonprofits to generate societal impact, the results are meaningful not only for the nonprofit but also for the company. The Cause Marketing Forum president, David Hessekiel looks back at how the role of the corporate, nonprofit partnership has changed over the past 10 years, and hopes for the years ahead.
More Women, Better CSR
Did you know women are best suited to lead CSR initiatives? Well, not exactly, but gender and sustainability expert Andrea Learned shares information and research about CSR leaders that will get you thinking differently about what to look for in an effective candidate.
Leveraging Reporting as a Management and Communication Tool
Timberland’s CSR Manager, Beth Holzman, explains that CSR reporting is much more than simply producing a report. With nearly 12 years of experience writing CSR reports, spanning changing expectations and varied audiences – Timberland offers some critical guidance on how to leverage reporting as a useful management and communications tool.
Patagonia Registers as First California Benefit Corporation
California is the latest state to adopt legislation for Benefit Corporation filing, and sustainability leader Patagonia was first to the punch to adopt the status. Benefit Corporations have been adopted in 7 states in total and require companies to prioritize interests of workers, the community and the environment equally with financial interests.