How Do You ‘Like’ That? Cause Marketing on Facebook CCV Overview
This week, Megan Strand of the Cause Marketing Forum led a VolunteerMatch BPN Webinar about Cause Marketing on Facebook. One key question that arose: what are the legal implications of cause marketing on the platform? Cause marketing legal expert Ed Chansky jumps in to give us all the deets.
Community Involvement Index Findings Released
The Boston College Center for Corporate Citizenship released its annual Community Involvement Index, which surveys companies engaged in such efforts. Check out the summary for some key stats, and if you’re a member, download the full report!
Wise Ethical Investment Seeks Profit
Wealthy investors increasingly look to socially responsible investment – despite current economic turmoil. High net-worth individuals have the luxury of taking the long-term view of investments, rather than chasing short-term returns – and the trend is expected to continue in coming years.
CSR Programs Gaining Ground
According to research by CR Magazine, corporate social responsibility programs are on the rise, with anticipated increase in investment over the next several years. One interesting tidbit – about half (55%) of companies surveyed are tapping the trend outlined in the article above and targeting socially responsible investors.