CSR Food for Thought: Engage Employees in Causes to Boost Sales

09. December 2011 CSR 0

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

 

 

Employees Who Identify with the Company Boost Financial Performance
University researchers found that the stronger employee organizational identification is at retail stores – that is, how closely the character of the organization aligns with their own – the stronger consumer spending is. And with more employees wanting companies to support social and environmental causes, we can’t help but surmise that a strong employee engagement program would therefore lead to stronger sales, too.

B Corporations: Do They Really Indicate Good Companies?
A certified B Corporation must “aim to create a material positive impact on society and the environment as part of their corporate purpose.” The certification can help safeguard the values of socially minded businesses against the profits-driven pressure companies are traditionally subject to. Mashable provides an in-depth rundown of what the seal really means.

How Storytelling Can Open Up the Moral Dimensions of Business Decisions
Powerful storytelling can help add meaning and purpose to business decisions, and can be especially impactful in the form of video. Professional storyteller Geoff Mead reminds us of why business leaders should take this practice seriously, and how it can catalyze the change we hope to make.

New Social Network Designed To Transform Education
A story of Silicon Valley professionals turned social entrepreneurs reminds us that applying professional skills to social issues can have a profound impact on the sector.  In this case, education.

The Cause Marketing Miracle

At the time of year where purse strings are tight and shoppers are largely looking for a bargain, it’s surprising to learn that consumers value a cause tie over price. Cause Marketing Forum president David Hessekiel explores this trend, and discusses what it means for business.


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