The past 12 months represent the first full year of Union Bank’s Branch Banking Giving Back program. And it was also the first year for the bank’s use of VolunteerMatch, which enables employees to better record and track their volunteer hours. This week we checked in with our new client to see how the program is going.
Union Bank employees are certainly giving of their time and talent every day. In 2010, the California-based bank’s employees tripled their volunteer hours over the last year to more than 19,000 hours, making the company a top performer in reporting among our family of companies.
According to Executive Vice President Julius Robinson, head of Union Bank’s Corporate Social Responsibility, there have been two key things underlying the Community Banking team’s success.
First, led by its Community Banking team, the company uses a “programmatic” approach to volunteering through efforts like the Financial Literacy Month Campaign in which goals are set and progress tracked. This is a nice fit with their VolunteerMatch tools, which make it easy for employees both to find volunteer opportunities in their areas that match their interests, and to record their volunteered hours.
Second, the company is incenting employee service by providing as much as eight hours of paid work time annually to volunteer for organizations and activities that qualify under the Community Reinvestment Act. Education and literacy, children and youth, and community support are just a few cause areas that typically meet CRA requirements. This is a proven method of demonstrating support for employee involvement in the community, and one we recommend to any company that is serious about service.
According to Robinson, it all adds up to an exciting year of firsts – just the start of many to come.
“Union Bank is committed to investing in the communities that we serve through volunteer service,” he said. “Employee volunteerism is part of our culture and we give of our time to make a difference. In 2011, we look forward to building on the bank’s year of firsts.”
To learn more about Union Bank’s Corporate Social Responsibility, visit www.unionbank.com/community.