Tom’s of Maine Partners with VolunteerMatch for 50 States for Good Cause Campaign

Last month Tom’s of Maine, a maker of natural personal care products, partnered with VolunteerMatch for their second annual “50 States for Good” cause campaign that supports “the goodness” of grassroots community projects. At the conclusion of the campaign, five nonprofits will split a $100,000 “Community Action Fund,” as well as a commitment from Tom’s of Maine and VolunteerMatch to recruit volunteers for their community projects.

In honor of the company’s 40th anniversary, a panel of judges from the social change arena selected 41 deserving nonprofits as finalists to be voted on by the public. This year, Tom’s of Maine saw nominations from all 50 states, most from nonprofits that are in need of volunteer assistance in order to expand their reach and effectiveness. There were so many great candidates, the judges couldn’t narrow it down to just 40!

VolunteerMatch was excited to support the campaign, not only with our enterprise solution but by having our very own Greg Price sitting on the judging panel. In a recent blog article about the experience, Greg reflected that some of the common themes he saw were projects for greening urban spaces, protecting natural resources, animal rights, and youth focused projects.

Voting ends on September 10, 2010, and the five winning organizations will be announced in early October.

“So many nonprofits not only need funding but they urgently need people willing to give their time, skills, passion and sweat equity,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine. “We wanted 50 States for Good to become a resource that makes it easier to learn about projects that need help and to connect with others who want to make a difference. It’s just one way we can extend the goodness behind groups that are critical to the well-being of our communities.”

The campaign aims to motivate volunteers and champion the power of people working together. It embodies much of what Tom’s of Maine’s business is about, building honest relationships with customers that extend beyond their products and to respect, value, and serve the greater community.


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