Political Winds: VolunteerMatch and Serve.gov

26. March 2009 CSR, In the News 0

This month saw the conclusion of the first phase of United We Serve, the White House initiative to help more people get involved. After an historic summer of events capped by the first ever 9/11 National Day of Service, United We Serve is settling into a sustained, long-term promotion of volunteering and service.

VolunteerMatch has been a committed partner of United We Serve from the start, most visibly at Serve.gov, the Administration’s new Web site. When nonprofits post volunteer opportunities on VolunteerMatch.org, they instantly become accessible on Serve.gov.

America’s business community can make an impact through United We Serve also. By using VolunteerMatch and being part of our network, clients already make a difference. Here are a few tips to further leverage the initiative:

For Those Who Manage Employee or Campus Volunteer Programs

Serve.gov offers a well-spring of inspiring content to help fire up involvement – particularly in the four focus areas of energy, health care, economic development, and disaster preparation and response.

If your company or school is using our suite of corporate tools, consider using your VolunteerMatch home page to promote opportunities in our system from these interest areas. Create incentive programs that tie into the initiative, such as creating a “United We Serve” award for the volunteers reporting the most hours this fall.

If you plan an outreach campaign, be sure to make your support of United We Serve part of the story. Visit Serve.gov to find videos, logos, and other content.

For Marketers Who Engage Consumers

For marketers using our corporate tools to inspire consumers to get involved, United We Serve offers new messaging options for you (see above). Additionally, there are opportunities to get in front of the growing audience of engaged volunteers at www.volunteermatch.org that come over from Serve.gov. Consider a sponsorship or publicizing your brand through our public Web site, newsletter, blog, and other communications.

For Programs with Small Budgets

As long as you’ve got a Web site, you can be part of our United We Serve efforts.

Put our free SearchLite Widget on your Web site to give site visitors a way to search for opportunities. You can also grab an RSS feed from our Search pages, or display our logo and link to VolunteerMatch.org.

Be sure to share your United We Serve success stories here with VolunteerMatch.

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