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2 min read

Bigger Impact at Work Means More Engaged Employees and Loyal Customers

February 27, 2020

Technology helps us to be faster and do more, but how does it impact us? When it comes to doing good in your communities, it acts a powerful force and can also create a challenge. We have so many demands put on us within our daily lives. It makes it hard to find the time to do everything we want to do. 

With 90% of people saying they want to volunteer, the desire is there, but it’s the how that is the biggest obstacle. In 2018, only 30% of us volunteered through an organization. That means that 60% who said they wanted to get involved aren’t doing it. 

What do we do? As organizations we create volunteering programs that engage our employees at a deeper level by shaping the programs around them and larger impact goals that energize them to get involved. Then, we invite our employees, customers, partners, and customers to help us. 

77% of employees say company-sponsored volunteer activities are essential to employee well-being. 

Beyond that, 89% believe that companies who sponsor volunteer activities offer a better overall working environment than those who do not. It’s not just about engaging and attracting employees, it’s also about having a strong brand that people stand behind. 78% of Americans believe companies must do more than just make money; they must positively impact society as well. And consumers and customers are more loyal to purpose driven brands.

79% Americans say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters 73% are more willing to defend them.

This loyalty translates to more revenue as loyal customers are the best advocates and retaining customers is cheaper than attracting new ones. In order to reap the full benefits of your volunteering programs, you need to drive real impact and the only way to do that is through engagement.

So how can you engage more volunteers and make a bigger impact?  

In our upcoming webinar: Employees, Consumers, and Your Impact: 3 Trends to Engage More Volunteers, you’ll gain a deeper understanding of how to expand your social impact and participation in your programs by building them around your employees' and consumers' needs.

Topics: csr
Erin Halley

Written by Erin Halley

Erin Halley is passionate about making a positive impact and contributing to a better world. She has extensive experience in marketing from digital to events to tradeshows. Her background includes marketing for an international consumer electronics company, a leading national health advocacy nonprofit, a well-known healthcare institution and an arts non-profit.