Guest Post by Gloria Kopp
For many nonprofits, volunteers are greatly needed and gratefully received. When you’re looking to find new recruits, you may be surprised to know that an engaging blog can help attract the right volunteers to your cause.
Want to know more? Read on for tips and tools for creating a great blog that attracts the right volunteers.
1. Know What Your Audience Craves
Before putting your fingers to the keyboard, you’ll need to have an idea of who you’re writing for. Who are you trying to attract? Begin by investigating the keywords that your ideal candidates are searching for online. Check out some of these resources for help.
BuzzSumo: Plug in search terms and receive a list of popular topics centered around those keywords.
Quora: Similar to BuzzSumo, Quora lets you search for articles related to the topics your audience might be interested in. Simply enter a keyword to see what people are saying in reference to it.
Google Trends: If you want to be on the pulse of what’s trending right now on the web, this is one of the best places to look. You can also gauge your audience’s interest on a particular keyword over time to see if this topic is something they’ll continue to be interested in.
2. Brainstorm a Title
You’ve figured out your topic thanks to coordinated research. Now, it’s time to brainstorm a clever title — what’s going to draw readers in to read the rest of your blog? Your title needs to be catchy, engaging, and question-inducing (i.e. it needs to ask your readers a question that makes them want to read on to find the answer).
Portent’s Content Idea Generator: Use this handy content idea generator to input your topic and receive suggested titles in return.
HubSpot’s Blog Topic Generator: Similar to Portent’s, HubSpot’s Topic Generator lets you input three keywords that yield a week’s worth of blog title ideas.
3. Write Engaging and SEO Friendly Content
When writing, pay attention to the SEO component of your piece. Leveraging SEO cleverly means your blog will come up higher in Google search results, allowing more of the right people to find and read it.
WordStream: This service suggests appropriate keywords for your topic, and provides you with 30 free searches to start with.
Grammarly: Grammarly highlights commonly missed spelled words and grammatical errors in your work, suggesting helpful corrections in place.
Small SEO Tools: Utilize this service to check how often you’ve used your keywords, helping you weigh the overall effectiveness of your blog.
Paper Rater: A quick, automatic proofreading tool right in your browser.
4. Add Visuals
Blogs are much more engaging when there’s visual content accompanying the text. Create all kinds of visual content to attract the perfect volunteer.
Canva: Canva helps you create book covers, art, posters and social media graphics through an easy-to-use tool.
Piktochart: Utilize this service to produce digestible infographics that help inform the reader.
Infogr.am: Create custom pictographs, charts, and other infographics to highlight engaging info.
Unsplash: Find free, high-quality images for your blog here.
WeVideo: Easily create videos that engage visual learners (or add a video to accompany your text).
5. Find Original Ways to Distribute Content
Writing a blog is great, but you need to find ways to bring traffic in. Advertise your content in the right places and readers will come flocking.
Sprout Social: Manage all of your social media accounts from one dashboard.
MailChimp: Send engaging emails that convince readers to visit your blog.
PR Newswire: Promote your work through PR Newswire, and monitor what’s being said about you.
WiseStamp: Create engaging email signatures that promote your latest blogs.
MakeAWebsiteHub.com: Tips and resources to help you get a website up and running quickly and painlessly.
By using these tools, you can create targeted blogs that engage the volunteers you’re looking to attract. Get your content out there, and you’ll find your applications increase as more people hear about you and your work.
Author Bio: Gloria Kopp is a web content writer and an e-learning consultant from Manville, New Jersey. She works as a blog editor at BoomEssays and StudyClerk. She is currently working on an online writing course project expected to launch this fall.