Organizations Are Eager to Partner with Your Cause
We reached out to over a dozen organizations to help spread the word. Twelve responded with their excitement and willingness to help even before learning they’d get some pretty cool sharkfin hats to wear. These organizations showcased their volunteers across the U.S. — cleaning beaches, supporting animal causes, and teaching youth campers the importance of giving back (all while having a good time in the process).
Transparency and communication are key here. If you communicate openly and honestly, many organizations will partner with you to help amplify your message. Special thanks to: Aquarium of the Bay, Aquarium of the Pacific, California State Parks Foundation, City of Newport Beach Recreation & Senior Services Department, Dogwood Canyon Audubon Center, Georgia Aquarium, Piedmont Park Conservancy, Reef Check, Shark Stewards, Zoo Atlanta, and Zoo Miami.
Hashtags Are Essential in Telling Your Story
On Facebook, Twitter, and Instagram, we encouraged followers and visitors alike to showcase their volunteer impact during Shark Week by using the hashtag “#VolunteeringisFin.” The hashtag was mentioned 27 times on Facebook, 15 on Twitter, and 14 on Instagram, allowing people to follow the story across channels — through whatever medium they prefer.
Lower Barriers for Social Media Promotions
Hosting a social media contest or sweepstakes can be challenging, especially when you consider ROI — inclusive of the total cost of prizes, shipping, and legal counsel — all on a nonprofit’s shoestring budget. But it doesn’t have to be…
Our first Instagram Sweepstakes was successful, in part, due to its low barrier of entry. All our followers needed to do in order to enter was like, comment, or tag a friend on a VolunteerMatch Instagram post that mentioned the Sweepstakes.
If you’re looking to plan a campaign or promotion of your own, be on the lookout for tomorrow’s tips on creating an effective nonprofit campaign on social media.
Did you enjoy our Shark Week campaign? Let us know in the comments section below!
Basil helps nonprofits and volunteers engage better with one another by posting impactful tips and sharing stories on VolunteerMatch.org, Engaging Volunteers, GoodCauses Newsletter, and VolunteerMatch’s social media platforms.