35 Volunteer Engagement Experts. One Book.

Volunteer Engagement 2.0: VolunteerMatch's New BookFourteen months since I left VolunteerMatch to travel the world, I’m delighted to be back in the pages of EngagingVolunteers.org with an important announcement.

On May 26, 2015, VolunteerMatch’s new book on volunteer engagement for nonprofits, Volunteer Engagement 2.0: Ideas and Insights Changing the World, will be available for purchase!

Following VolunteerMatch’s approach to training and capacity building, I asked 35 of the smartest volunteer engagement consultants, trainers, and practitioners to share their thoughts on what’s truly important for transforming volunteerism into lasting impact. The result brings together under a single cover one of the greatest collections of experts and practitioners in volunteer engagement that the field has ever seen.

No, this isn’t a how-to guide for “managing” volunteers. Although of course that kind of thing is important. Volunteer Engagement 2.0 is about ideas.

VolunteerMatch is committed to broadening the conversation around volunteer engagement. If you have ever attend VolunteerMatch’s Nonprofit Insights webinar series, you’ve seen that firsthand. What are the concepts, the trends, and the big ideas that are impacting how nonprofits and individuals work together to transform human capital and care into impact?  You can now find them all in one place: Volunteer Engagement 2.0.

Striking a balance between actionable strategy and broad discussion of the issues surrounding volunteerism, Volunteer Engagement 2.0 helps readers craft a strategy that reflects their organization’s mission. Here are some of the ways you’ll be able to get immediate benefit from Volunteer Engagement 2.0:

  • Track the history of volunteerism, as well as the social, cultural, and technological shifts that will shape its future.
  • Keep current volunteers on board, and engage additional volunteers, donors, and board members.
  • Use new tools and trends such as social media, microvolunteering, virtual volunteering, and hackathons.
  • Recruit corporate partners, adopt skilled volunteers, and identify pro bono resources.
  • Quantify and evaluate your volunteer program’s effectiveness, and adjust your strategies.

As for the contributors, well, this is an all-star list. How about DoSomething’s Aria Finger on engaging millennials, LinkedIn’s Meg Garlinghouse on skilled volunteerism, Beth Kanter on measuring volunteer engagement, Susan J. Ellis on what “change” means in volunteer engagement, Joe Waters on Cause Marketing and volunteering, Jayne Cravens on virtual volunteering, Points of Light’s Amy Smith on service enterprises… the list goes on and on.

And it’s a crazy great list. For the last year I’ve been in Asia exploring NGOs in Thailand, India, Nepal, and Pakistan, among other places. It’s a big world with lots of challenges but also a lot of amazing organizations doing great work. Similarly, bringing the best ideas and insights from around the sector to you – all in one place ­– is what Volunteer Engagement 2.0 is all about. Pre-order your copy today.

Robert Rosenthal, Editor of Volunteerism 2.0Robert Rosenthal is a consultant for social change and sustainable development with more than 15 years of experience helping nonprofits, corporations and social enterprises connect with audiences, design programs, and communicate impact. Previously he headed communications and marketing for VolunteerMatch, the Web’s largest volunteer engagement network, where he worked from 2006-2014. Robert is an active writer and trainer, and frequently speaks to audiences about fundraising, volunteering, public relations, cause marketing, social media and corporate social responsibility. Find him on Twitter at @socialgoodR.

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