Expert Snapshots for July

Expert SnapshotsAt VolunteerMatch we learn so much from other experts in the field of volunteer engagement and management, and we want to help you stay up to date on the latest news and trends. Check back every month for snapshots of what experts in the field are talking about.

This month we’re tackling tough and controversial topics…

Suicide Prevention Ad Turns Subway Riders into Hotline Volunteers | PSFK

Sometimes it’s about showing people how they can save a life by volunteering. Samaritans, a UK nonprofit, came up with a shocking, wrenching, interactive ad to recruit volunteers. How effective do you think this strategy is for building support?

Can Going Out of Business Be a Good Thing? | Greg Baldwin

For his inaugural post as a LinkedIn Influencer, VolunteerMatch President Greg Baldwin makes the case that more foundations should give away more of their money in less time – to create more impact. He uses Atlantic Philanthropies’ record of giving away $6.1 billion before shutting down as an example. What do you think, would the world be better or worse if more foundations went out of business?

#OceanLoveEarl: How Social Media Impacts the Grieving Process | Beth Kanter

Beth Kanter’s father recently passed away, and true to her nature as a teacher and contributor, she has been sharing with us throughout her grieving process. Here she reflects on how social media provides new ways for people to express their grief – in her case, through an online fundraising and engagement campaign to celebrate her Dad’s love of the ocean. How do you think social media and new technologies affect the grieving process?

Just Liking Us on Social Media? You’re Doing It All Wrong | Robert Rosenthal

Lately some organizations have run campaigns that suggest that just being engaged in a cause through social media say, by “liking” it on Facebook, isn’t helpful at all – that you need to donate or volunteer to help an organization. Robert Rosenthal, VolunteerMatch’s VP of Communications & Marketing, points out several problems with these messages, and the long-term pitfalls these organizations could be ignoring. Do you think it’s a good or bad tactic to tell your audiences that “liking” isn’t helping?