Nonprofit Tip of the Month: Follow Up, Follow Up, Follow Up!

Don’t drop the ball. Follow up.

You use VolunteerMatch to connect with the volunteers you need, but what happens next? Following up is an important part of the recruitment process. It’s the first opportunity for your organization to engage new volunteers. For this month’s tip I’ll teach you how to use the tools in your VolunteerMatch account to follow up with everyone who expresses interest in your opportunities.

Following up does not have to be a long, involved process. Most of the time a simple ‘Thank You’ note will work. You can also use follow up messaging to inform volunteers of next steps in your on-boarding process. If your organization has a Community Leader subscription you can even create customized questions that are sent out automatically.

When you post an opportunity on our site it will be visible to thousands of individuals within our network. Each time an interested volunteer clicks the ‘I Want to Help!’ button we will automatically save their contact information into your VolunteerMatch account. You can use this information in your follow up process by accessing your Referral Report.

To learn how to access the Referral Report watch this short Tools Training Video.

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Use the information stored in your Referral Report to send out follow up messaging to prospective volunteers. Let them know you received their inquiry and inform them about next steps. Schedule a phone interview, send them additional paperwork or invite them to register on your website. Taking the time to follow up promotes engagement and retention, so make sure your organization doesn’t drop the ball.

Do you have any tips for following up with volunteers? Share them in the comments below!