Special Webinar This Week: Leveraging Social Media and Tapping Volunteers to Raise Big Bucks

Leveraging Social Media and Tapping Volunteers to Raise Big Bucks
Darian Rodriguez Heyman

Did you know that people who volunteer tend to donate significantly more money than non-volunteers?

Did you know that volunteers are more likely to spread the word about your organization, to share your mission, and to ask their coworkers and friends to donate?

[pullquote]Leveraging Social Media and Tapping Volunteers to Raise Big Bucks
Thursday June 16th, 2011 10am-11am PDT
Register here.

Has your nonprofit been taking advantage of this strong connection between volunteering and donating? If your answer is no, you’re not alone. The truth is, many organizations have been slow to integrate fundraising with volunteer engagement, and fewer still have strategies to tap into the connections and wealth of their volunteers’ own personal networks. That’s too bad, because today this new take on the old model of peer-to-peer fundraising is easier than ever, thanks to social media making fundraising, email solicitation, and “friend raising” accessible and affordable.

This Thursday June 16th, join us for a very special webinar from the Best Practice Network series, bringing nonprofits and corporate volunteer engagement professionals together to discuss the practical tools and strategies of online peer-to-peer fundraising. Nonprofit experts Darian Rodriguez Heyman and Sean Sullivan will share tips and best practices that appear in Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, a new book for nonprofit organizations edited by Heyman with a chapter on online peer-to-peer fundraising by Sullivan.

During this special webinar Heyman and Sullivan will discuss topics such as:

  • How to attract and organize supporters using online social media tools like Facebook, Twitter, LinkedIn, and Youtube.
  • How to leverage social networks of supporters.
  • Best practices in online solicitation.
  • How to build and activate a volunteer corps of solicitors.

The webinar content is geared for any size or type of nonprofit, with a special focus on the needs of both grassroots organizations and regional or national nonprofits with multiple chapters. It will also be of interest to employee volunteer program administrators and corporate marketers who are interested in learning how to make cause engagement campaigns more viral and sharable.

So join us this Thursday, June 16th to learn how to leverage social media, tap volunteers, and raise big bucks, and follow along on Twitter with hashtag #BPNbucks. Click here to register.