Turning Prospects into Happy Volunteers with Quizzes

Over at Wild Apricot Blog, Rebecca Leaman has posted a round-up of eight volunteer quizzes she’s found posted out on the Web.

If you’ve been working in the field long enough or if you visit enough Web sites, the style on these will be familiar. They usually offer quick, fun ways for readers to get to know more about volunteering options and what they might be best suited for.

Leaman breaks the quizzes down into categories:

  • Quizzes to learn your volunteer profile
  • Quizzes for young volunteers
  • Quiz for eco-volunteers
  • Quiz for the career-oriented volunteer

I can certainly attest that volunteer quizzes as a form of lifestyle content is a growing trend. I probably get a call once a month from an editor who’d like help devising a new one. And when they’re done well, I’m a big fan — especially when they help prospective volunteers answer the big questions of volunteer search, such as:

  • What kind of work do I want to do?
  • What cause do I want to support?
  • How much time and energy can I commit to my volunteering?

Beyond mere entertainment, a good quiz gives prospective volunteers a process for discovering key attributes about themselves that could have a significant impact in their enjoyment of volunteering. Because studies show that enjoyment is one of the most important leading indicators of repeated volutneering, it’s pretty clear that anything that can help create a good fit ought to be welcomed.

My only beef with online quizzes is that often too little time and effort is put into the flow to really drop participants off at a tool where they can immediately transform their new self-knowledge into an effective search. In fact, one of the reasons we created our SearchLite widget was to give Web publishers an easy tool to drop into scenarios like these. The quiz from WEtv, for example, ends just short of directing users to their VolunteerMatch search engine.

If you were designing a quiz for volunteers, what kinds of questions would you include?