Despite ongoing bug fixes to the iParticipate campaign website, web stats from the second full day of the Entertainment Industry Foundation’s iParticipate TV campaign still reflected a struggle to convert media attention into social action.
While millions of dollars of coordinated media promotion aimed at encouraging volunteering continued across the major TV networks on Tuesday, the effort attracted few interested volunteers. In fact, referrals to the VolunteerMatch network from the campaign’s online home iParticipate.org slipped 18% from Monday.
VolunteerMatch’s internal traffic figures for October 20th indicate that of the 36,971 visits to the VolunteerMatch network on Tuesday, 778 or 2.1%, arrived from iParticipate.org.
iParticipate is a ground-breaking, multi-year campaign designed to motivate millions of Americans to volunteer regularly. As a centerpiece, beginning October 19, ABC, CBS, FOX, NBC and other broadcast networks will spotlight service on more than 90 shows through scripted programming, segments and PSAs during an unprecedented, week-long television event.
Greg Baldwin is the President of VolunteerMatch — the Web's largest volunteer engagement network. Greg joined the founding team in 1998 as its Chief Imagination Officer. Today, Greg oversees the expansion of a network that is already serving 100,000+ nonprofits, 150+ enterprise clients, and a quarter of a million interested volunteers a week.