iParticipate.org and Hollywood’s Big Commercial About Volunteering

Actress Demi Moore attends the the "I Participate" launch with EIF.

VolunteerMatch is making sure your organization has an all-access pass to the biggest primetime ad for volunteering ever.

From October 19-25, more than 60 network TV shows plan to “spotlight the power and personal benefits of service” with storylines and characters talking about volunteering.

Shows with volunteering in the scripts will include Mercy, American Idol, Private Practice, Ugly Betty and The Good Wife (sorry: Mad Men fans).

The big promotion is being arranged by the Entertainment Industry Foundation as a way for the entertainment industry to support President Obama’s call to serve.

The new program focuses on issues related to wellness, community health, financial security, environmental conservation, and support for military families — the same areas targeted by the President’s United We Serve initiative.

Other elements that are key to the Entertainment Industry Foundation’s project include:

  • A new Web site to search for volunteer opportunities at IParticipate.org in the cause areas the foundation cares about.
  • A series of celebrity-driven public service announcements from celebs like Blythe Danner, Gwyneth Paltrow, and Matthew McConaughey, among others.
  • Grants to “key volunteers organizations to help build capacity to accept, train and deploy volunteers.”( Presumably this means real cash for grassroots nonprofits instead of free airtime… we’ll keep an eye on this one.)

VolunteerMatch Helps Your Organization Participate at IParticipate.org

Want to participate at IParticipate? Don’t change the channel, VolunteerMatch has you covered.

If your organization has a VolunteerMatch account and your listings fall into the categories covered at iParticipate.org, they’re already automatically published there. You don’t need to do anything else.

Don’t have an account yet? Now’s the time to apply and get posting. VolunteerMatch makes it easy to take part in initiatives like the Entertainment Industry Foundation campaign, as well as Serve.gov, United We Serve, All For Good, and hundreds of other promotions.