CSR Food For Thought: Is CSR Fading?

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

CSR Isn’t Dead – But it May Be Fading
In response to the recent 2degrees article CSR is Dead. So, What Comes Next?, this GreenBiz article thoughtfully reflects on the shifting role of CSR for various types of company employees. Author Ellen Weinreb asks the question: If CSR becomes fully integrated into a company’s core, will it still exist as an independent concept?

30 CSR Pros to Follow in 2015
Who doesn’t love a good best-of list? This one from Triple Pundit rounds up the best of the best CSR tweeters on Twitter. Stay connected to the CSR conversation and the get latest sustainability news by following these 30 professionals.

On Martin Luther King, Jr. Day, a Celebration of Symantec Service
This Monday, countless volunteers ventured out for A Day On, Not a Day Off in honor of Martin Luther King, Jr.’s commitment to service. Many companies got involved, too, by organizing volunteer events for employees. Symantec spreads the spirit of this American holiday across the globe and throughout the year with volunteer efforts in South Africa, Sweden, India and more.

Five Things Sustainable Companies Do
In their new report Guide to Corporate Sustainability: Shaping a Sustainable Future, The UN Global Compact implores companies everywhere to do five things. As the largest corporate sustainability initiative – they have 8,000 company participants – I’d guess they know a thing or two (or five). How many of these does your company practice?


CSR Food For Thought: Why Patagonia Tells Customers, “Don’t Buy Our Products.”

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Patagonia CEO Rose Marcario Fights the Fights Worth Fighting
Rose Marcario abandoned her previous success to work on something she believed in – a durable and sustainable product. In this heartfelt interview with Fast Company, she gives us insight into why “sustainability and selling coexist.”

Note to Bosses: Workers Perform Better if You Give to Charity
The Conversation conducted a study with 300 college students and found that the students’ work productivity increased when a bonus was involved. Not surprising, right? But they also found that productivity increased when a charitable donation was involved. Read this article for full insight into the study, as well as insight into your employees’ motivations.

Joining Forces: Collaboration and Leadership for Sustainability
Research backs the CSR trend we’ve been seeing: More and more companies are embarking on deliberate, strategic, long-term partnerships with nonprofits. This report looks at the key findings of MIT Sloan Management Review’s sixth annual sustainability survey, which includes useful tips for successful collaboration. Find out why they conclude, “The path to success is traveled with others.”

90% of Americans More Likely to Trust Brands that Back Social Causes
Need more of a reason to make your company socially conscious? Check out this post from Mashable, complete with an infographic on why “Content for Good” is the best kind of content. Backed by research from Cone Communications and The University of Pennsylvania, you’ll find some compelling reasons to ramp up your CSR.

CSR Food For Thought: Unselfish Selfies and Other 2014 CSR Spectaculars

Image of wheat growing in the sun.The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.




A Year in CSR: The Top 10 Trends of 2014
Cone Communications analyzed which CSR-related trends took the main stage in 2014, and came up with the top 10. As this Triple Pundit article put its, “2014 was a landmark year for corporate social responsibility.” From (un)selfish selfies to digital #trending, 2014 overflowed with CSR creativity. I can’t wait to see what 2015 brings!

2014: The Year Sustainable Investment Went Mainstream
US SIF Foundation releases a report every other year on sustainable, responsible and impact (SRI) investing trends. What did they find this year? SRI investments grew 76% since 2012! “Sustainable investment strategies are being applied across asset classes to promote corporate social responsibility…” said Lisa Woll, CEO of US SIF. Check out this article from GreenBiz for a detailed account of the report’s findings.

Outstanding Citizenship Programs of 2014: RW Staff Picks
Realized Worth admits, “With so many truly fantastic employee volunteering programs out there, we couldn’t possibly narrow it down to a measly top five.” In this post, they highlight six companies’ volunteer programs that rocked 2014, according to Realized Worth staff. They encourage readers to share which programs they’d add to the list. So… which would you add?

Let the Countdown Begin! Top 14 Volunteering is CSR Post of 2014
It wouldn’t be New Year’s without a little self-reflection. At VolunteerMatch, we were curious to see which Volunteering is CSR blog posts were the most popular this year. So, we resurrected the most-viewed posts of 2014. While looking back on our year, we hope you find some useful information to carry you to a CSR-filled 2015.

Their Impact is Both Large and Diverse

Congratulations to all of the companies honored as finalists in the U.S. Chamber of Commerce Corporate Citizenship Awards.Being a part of something as powerful as the VolunteerMatch network means that you’ll often hear about the amazing things individuals, nonprofits and companies are doing to make a difference. Here’s a great example:

The U.S. Chamber of Commerce Foundation recently named 24 business finalists for its 15th Annual Corporate Citizenship Awards. The awards program honors businesses for their significant positive impacts in communities around the world. And this year, a whole bunch of VolunteerMatch clients and partners are on the list of honored finalists.

  • Congratulations to UnitedHealth Group for being a finalist for Best Corporate Steward in the Large Business category.
  • Big kudos to Johnson & Johnson and Microsoft for the Best Commitment to Education Program award.
  • Amway’s impressive community work is being recognized as a finalist for Best Community Improvement Program.
  • Farmers Insurance Company, as well as our partner Cornerstone OnDemand, Inc., are finalists for Best Disaster Response & Community Resilience Program.
  • Both Dow Chemical Company and Qualcomm are finalists for Best Economic Empowerment Program.
  • Great job Apollo Education Group for being a finalist for Best Environmental Stewardship Program.

“It’s great to see our clients honored by the U.S. Chamber of Commerce Foundation,” says Julie VanDeLinder, VP of Client Services, VolunteerMatch. “While we already know our clients do great things in the community, it’s wonderful to see them in this elite group of Corporate Citizens.”

The winners in each category will be announced on November 20, 2014. But all of these companies are already winners, considering the huge impact they’ve made in their communities and for their employees in all of these different areas. (If you’d like to learn more about the over-achieving companies in the VolunteerMatch network, check out this series on the finalists for the 2014 VolunteerMatch Corporate Volunteer Awards.)

We’re proud of all of our corporate clients and partners! Congratulations, and keep up the great work.

CSR Food for Thought: The TrustLaw Index

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

2014 TrustLaw Index of Pro Bono

The first annual TrustLaw Index of Pro Bono, developed by the Thomson Reuters Foundation, provides benchmarks for pro bono legal activities around the world. Not only is this a great tool for the expansion of pro bono in the legal profession, but hopefully other industries will see it, be inspired by it, and create similar benchmarks upon which to grow critical pro bono services around the world.

How Dow Chemical Ingrained Sustainability into the Company’s DNA

This great interview with Neil Hawkins, Corporate Vice President for Sustainability at The Dow Chemical Company, highlights how the company’s ambitious 2015 goals, its preference to report voluntarily, and creative approaches to partnerships make it an inspiring leader in corporate sustainability.

Why Doing Good for Others Does Good for Your Business

An increasing body of recent research supports the idea that emphasizing philanthropy, volunteering and purpose as key elements of your business has multiple benefits. And the earlier companies infuse these priorities into their models, the greater the advantages in terms of employee engagement, recruitment, retention, job performance and relationships with customers.

VolunteerMatch Partners with LinkedIn to Help 100,000 Nonprofits Recruit Skilled Volunteers

As of this week, every skilled volunteer opportunity on VolunteerMatch.org gets automatically posted to LinkedIn’s Volunteer Marketplace. This is big news for you and your company, since by building this “technology bridge” between the two platforms, VolunteerMatch and LinkedIn have created a rich resource to engage your employees based on their own interests and skills.