2012 VolunteerMatch Corporate Volunteer Awards: A Look at Finalist Morgan Stanley

2012 Finalist: Morgan Stanley

On May 17, 2012, winners of the 2012 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in San Francisco, CA.

In this series of posts, we’ll introduce you to the facts and folks behind the ten most effective employee volunteer programs in our family of corporate clients compared against our 2011 benchmarks.

VolunteerMatch congratulates Morgan Stanley for its nomination for Employee Volunteer Program of the Year (Large Business). Volunteerism is a key component of Morgan Stanley’s commitment to giving back to local communities throughout the year, and the company has several volunteer initiatives which include:

Year-Round Volunteer Program - The Year-Round Volunteer Program encourages employees to join their colleagues in building long-term partnerships with Morgan Stanley’s charitable partners in order to drive greater impact in our communities.  Morgan Stanley offices across the US will collaborate with their “charity of the year” on developing projects based on the charities’ needs and opportunities.

Global Volunteer Month – Held every June since 2006, Morgan Stanley employees are encouraged to dedicate at least two hours of service to their communities. The company made sure to accommodate the schedules for every employee, providing a range of opportunities from large-scale projects in which an entire division of several hundred painted a school or cleaned a park, to smaller projects for employees who cannot leave during business hours, such as packing backpacks or providing career development advice for youth.

Strategy Challenge – Morgan Stanley’s annual, signature skills-based volunteer competition launched in 2009. Strategy Challenge pairs teams of Morgan Stanley employees with 15 nonprofit organizations across the country to provide pro bono strategic advice on issues related to business model optimization, geographic and program expansion, and new ventures. Each team spends two months crafting recommendations to address pressing challenges for the organization, while developing their own leadership, teamwork and analytical skills.

Some 2011 highlights of Morgan Stanley’s program include:

  • Employees volunteered 171,193 hours, surpassing this year’s goal of 150,000 hours of service and improving on last year’s results by more than 30 percent.
  • 21,494 Morgan Stanley employees participated in the volunteering program, representing an increase in participation rate of 13 percent over last year.
  • During the 2011 Strategy Challenge, Morgan Stanley teams donated more than 6,500 hours of high-impact analysis and advice – equivalent to a market value of approximately $1 million based on pro bono standards developed by the Pro Bono Action Tank, which estimates how nonprofits should value in-kind contributions. Over the past three years, the Strategy Challenge has cumulatively delivered approximately 14,500 hours to 36 nonprofits.

We commend Morgan Stanley for its excellent volunteer program!

Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on May 17, 2012 during the 2012 VolunteerMatch Client Summit.

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Webinar Recap: An Introduction to Cause Marketing with Joe Waters

For the October edition of our Best Practice Webinar Series, VolunteerMatch invited Joe Waters to share his expertise on cause marketing. Geared towards nonprofits and businesses of all sizes, he offered a concise overview of the best fundraising strategies as well as advice on finding the perfect partner.

Joe has extensive knowledge on the subject: he was the Director of Cause and Event Marketing at the Boston Medical Center, and he recently co-authored Cause Marketing for Dummies, a great primer for nonprofits, businesses and organizations looking to start a successful cause marketing partnership. You can also follow his blog at Selfish Giving, where since 2004, he’s been sharing his success stories and views on emerging trends.

Best Cause Marketing Tactics

Before you can have a successful campaign, first you need to pin down a good definition. Cause marketing has come to mean many things, but at its core, it’s a relationship where nonprofits reach out through a business to its consumers in order to promote their cause, or what Joe calls “a partnership between a nonprofit and a for-profit for mutual profit.”

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Employees Wear Volunteer Experience as a (Virtual) Badge of Honor

Photo credit: Evolved Employer. Click for more research about the benefits of employee volunteerism.

Last week LinkedIn announced a new addition to the format of its popular professional profiles – a Volunteer Experience & Causes section. For obvious reasons, we are excited about this volunteer-focused feature and the accompanying research conducted by the social network, which proves volunteering and service can give a prospective employee an edge in the job market. This is great news for socially minded job seekers.

But perhaps more important than the personal benefits is the national realization that volunteering is no longer a footnote in an employee’s repertoire. These skills and related experience are now central to the professional identities of the workforce, adding additional encouragement (or, shall we say, pressure?) for companies to step up employee engagement in CSR programs.

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5 Social Media Tips for Your Employee Volunteer Program

From recruiting to coordinating to showcasing impact, social media and volunteer engagement are a great match – perhaps because both are inherently social in nature. In this special series of posts based on discussions held at our 2011 Client Summit, we’re exploring the intersection of social media and employee volunteering.

Social Media Platforms

Which social media platform is right for your program?

1. If You Find Them, They Probably Still Won’t Come

When initially exploring the possibility of using social media, the first step is to find your audience (in this case your employees). Then go to them – don’t expect them to come to you. If they’re on Facebook, put up a Page. If they’re Tweeters, learn to speak in 140 characters. If they’re on LinkedIn, get a group together. If they only use email, make your newsletter really stand out. If they love watching funny YouTube videos, better start practicing in front of a mirror.

Your hub for social media questions: Join the “Social Media and Employee Volunteering” discussion on LinkedIn.

2. There Are Other Social Media Platforms in the Sea

Don’t make the mistake of limiting yourself to Facebook and Twitter. They might be two of the most popular social networks, but that doesn’t mean they’re the right choice for your employees and your volunteer program. Don’t forget about the wonderful and unique options available on YouTube, Flickr, and niche networks like Epernicus, BlogHer, or Second Life. There is also always the option of creating your own internal social network for your employees. This is a “safer” option, although it will require time, tech resources and money. Some good places to begin if you’re interested in building your own network are Yammer and Jive.

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Great Examples of Social Media and Employee Volunteering

From recruiting to coordinating to showcasing impact, social media and volunteer engagement are a great match – perhaps because both are inherently social in nature. In this special series of posts based on discussions held at our 2011 Client Summit, we’re exploring the intersection of social media and employee volunteering.

Examples of social media and employee volunteeringIt’s unfortunately pretty hard to find examples of companies using social media as part of their employee volunteer programs, and even harder to find any that empower their employees to do so.

I managed to unearth a few for you that provide a look at how you can take advantage of this powerful tool and the difference it could make for your EVP.

Your hub for social media questions: Join the “Social Media and Employee Volunteering” discussion on LinkedIn.

Discovery Communications

The team at Discovery realized earlier than most that people are going to tweet about them, anyway. So they figured they might as well join in. They formed a team that deals with inappropriate employee tweets, but other than that, they’re able to just have fun with it.

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How to Get Employee Volunteers to Follow You On Social Media

From recruiting to coordinating to showcasing impact, social media and volunteer engagement are a great match – perhaps because both are inherently social in nature. In this special series of posts based on discussions held at our 2011 Client Summit, we’re exploring the intersection of social media and employee volunteering.

VM_Solutions followers

Some of VolunteerMatch's Twitter followers. (Get your Twitter mosaic at http://sxoop.com/twitter)

Whether you’re urging your employee volunteers to use major social media sites like Facebook and Twitter, or setting up your own internal network like Yammer or Jive, getting people to actually use these tools can often be a challenge. How do you get Twitter followers? Why isn’t anyone commenting on your last Facebook post?

In my experience as a social media manager, there are two golden rules for building a following and getting participation in your social media channels:

Your hub for social media questions: Join the “Social Media and Employee Volunteering” discussion on LinkedIn.

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Client Summit Insights: Justmeans Video Interview with Lauren Keeler of Apollo Group

We invited reporters from Justmeans.com to this year’s Client Summit in Chicago, where they captured interviews with administrators from many of the nation’s most effective corporate volunteer engagement programs.

Lauren Keeler of Apollo GroupLauren Keeler, Director of Volunteerism at Apollo Group – University of Phoenix, is a three-time Client Summit veteran. In this interview with Jason Shaw from Justmeans, she explains what’s so valuable about the event, and how Apollo is approaching their employee volunteering efforts.

Apollo Group through its subsidiaries University of Phoenix, Apollo Global, College for Financial Planning and Institute for Professional Development has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult. They’ve also been a client of VolunteerMatch since 2007.

In the video, Lauren discusses Apollo’s efforts to tie their employee volunteer program in with their business values, with an increased focus on education and literacy. She also talks about how they’re engaging their huge student body in major initiatives such as their Road to the Gulf project that culminated at NCVS this year.

Lauren also addresses the value of social media to engage volunteers, and how attending the Client Summit helps her connect with others in the field and become an even better employee volunteer manager.

Click here to watch the video.

 

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