Upcoming Best Practice Network Webinar: Using Social Media to Tell the Small Business CSR Story

Social media has emerged as an ideal platform for sharing a company’s corporate responsibility story with its stakeholders.  It’s authentic. It’s continuous. It’s targeted. It’s interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth ...

CSR Food for Thought: Is Volunteering Worth It?

13. April 2012 CSR 0
The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions     Is Volunteering Worth It? The Economics of Generosity Did you know that each hour of ...

CSR Food for Thought: Research Shows CSR Gaining Ground

16. December 2011 CSR 0
The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. How Do You ‘Like’ That? Cause Marketing on Facebook CCV Overview This week, Megan Strand of the Cause Marketing Forum led a VolunteerMatch BPN Webinar about Cause Marketing on Facebook. ...

Upcoming Best Practice Network Webinar: Expert Advice for Cause Marketing on Facebook

Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media. Like their counterparts in other disciplines, cause marketers are still figuring out how to reap the greatest impact from Facebook. To learn what is working — and ...