Upcoming Best Practice Network Webinar: Using Social Media to Tell the Small Business CSR Story

CSIC’s latest guide – Small Business, Big Engagement

Social media has emerged as an ideal platform for sharing a company’s corporate responsibility story with its stakeholders.  It’s authentic. It’s continuous. It’s targeted. It’s interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth the investment of time? How can compelling CSR content be developed and shared most efficiently, without sacrificing engagement.

Small Business, Big Engagement: Trends & Best Practices in Using Social Media to Tell the Small Business CSR Story

Georgetown University’s Center for Social Impact Communication (CSIC) recently conducted research on how small businesses are thinking about CSR, social media, and the intersection of the two. Join Julie Dixon, deputy director of CSIC, for an interactive discussion on trends and best practices, as well as recommendations on how smaller organizations can share their compelling stories of community involvement and employee volunteerism in ways that meet their unique limitations on resources, staff and time.

Register for this FREE event
Wednesday, July 25, 2012
10-11 a.m. PT (1-2 p.m. ET)
Follow the conversation on Twitter @VM_Solutions, #VMbpn

Julie Dixon, Deputy Director, CSIC at Georgetown University

About Our Guest Speaker:
Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She’s the author of CSIC’s recent publication “Small Business, Big Engagement,” a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.

CSR Food for Thought: Is Volunteering Worth It?

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions


Is Volunteering Worth It? The Economics of Generosity
Did you know that each hour of volunteering is valued at a whopping $21.79? This is a baseline valuation for the nonprofit sector, released each year by the Independent Sector. While some argue you can’t put a price tag on the real value generated by volunteering, our president, Greg Baldwin, discusses why this number is nonetheless important in garnering attention and tracking impact for this very important practice.

Agency Comes Up With ‘I Care’ Button For Social Media
Have you ever felt that “Like”ing a cause or issue on Facebook is counter-intuitive? Your dismay will soon be relieved with the release of the “I Care” button. Instead of “Like”ing the next natural disaster or a nonprofits call for action – why not show you care? DDB Worldwide will soon release embeddable code for all publishers to use the “I Care” call to action.

Corporate Social Responsibility: Best Content of Q1
If there’s one thing we love, its CSR news roundups. Especially when we’re included in it! Check out the best CSR finds from DeSantis Breindel, including a link to our January webinar about building a flexible and sustainable employee volunteer program. Want more? Download the full guide here!

Six Weeks to Become a Pro Bono Manager
Skilled volunteering – or pro bono, as some say – is one of the most valuable ways to give back. But it’s not as easy as showing up for a park cleanup – it requires planning and partnership. To get you started Taproot Foundations Aaron Hurst is publishing a 6-part series to take you through a step-by-step process to become an effective pro bono manager. Grab your pencils!

CSR Food for Thought: Research Shows CSR Gaining Ground

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post.

How Do You ‘Like’ That? Cause Marketing on Facebook CCV Overview
This week, Megan Strand of the Cause Marketing Forum led a VolunteerMatch BPN Webinar about Cause Marketing on Facebook. One key question that arose: what are the legal implications of cause marketing on the platform? Cause marketing legal expert Ed Chansky jumps in to give us all the deets.

Community Involvement Index Findings Released

The Boston College Center for Corporate Citizenship released its annual Community Involvement Index, which surveys companies engaged in such efforts. Check out the summary for some key stats, and if you’re a member, download the full report!

Wise Ethical Investment Seeks Profit
Wealthy investors increasingly look to socially responsible investment – despite current economic turmoil. High net-worth individuals have the luxury of taking the long-term view of investments, rather than chasing short-term returns – and the trend is expected to continue in coming years.

CSR Programs Gaining Ground
According to research by CR Magazine, corporate social responsibility programs are on the rise, with anticipated increase in investment over the next several years. One interesting tidbit – about half (55%) of companies surveyed are tapping the trend outlined in the article above and targeting socially responsible investors.

Upcoming Best Practice Network Webinar: Expert Advice for Cause Marketing on Facebook

Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media.

Like their counterparts in other disciplines, cause marketers are still figuring out how to reap the greatest impact from Facebook. To learn what is working — and what to avoid — the team at Cause Marketing Forum recently conducted dozens of interviews and published a white paper on the topic. Join Megan Strand (the primary researcher and author of this white paper) as she shares best practices, tips and truths for cause marketing on Facebook.

Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers

You will learn:

  • Why cause works on Facebook
  • How to navigate the changing expectations of nonprofit organizations
  • The importance of showing impact
  • Hot buttons for online voting contests
  • Pro tips for creating deeper engagement

Register for this FREE event
Tuesday, December 13, 2011
10-11 a.m. PT (1-2 p.m. ET)
Follow the conversation on Twitter: @VM_Solutions, #BPNFacebook

Megan Strand, Cause Marketing Forum

About Our Guest Speaker:
Megan Strand is the director of communications for the Cause Marketing Forum and the white paper’s primary author and researcher. At CMF, she sources and produces quality content for cause marketers via the company’s website, blog and social media outposts. Prior to CMF, highlights of Megan’s career included stints as director of operations and marketing for a continuing education company, internal communications specialist for a local government; marketing manager for a mid-sized non-profit and Peace Corps volunteer.

Cause Marketing and Facebook: Cause Marketing Forum Connects the Dots for Us

Cause Marketing on Facebook - a new whitepaper by Cause Marketing ForumAs we found out during our October Best Practice Network webinar with Joe Waters, cause marketing is a hot topic right now. And as their more than 800 million users can attest, Facebook is also doing pretty well.

Recognizing this, Cause Marketing Forum has just released a whitepaper that connects the two major technology trends for us. “Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers” is the first in-depth study of cause marketing on Facebook. It’s a digestible, easily applicable resource to learn the why, when, who and how for brands running cause marketing campaigns on Facebook.

VolunteerMatch will be hosting a special Best Practice Network webinar in December with Megan Strand of Cause Marketing Forum to get an in-depth tour of the whitepaper – so I won’t give away too much of it right here. I’ll just give you an idea of the topics covered so you can go download the report and tune in to the webinar.

Webinar Recap: An Introduction to Cause Marketing with Joe Waters

For the October edition of our Best Practice Webinar Series, VolunteerMatch invited Joe Waters to share his expertise on cause marketing. Geared towards nonprofits and businesses of all sizes, he offered a concise overview of the best fundraising strategies as well as advice on finding the perfect partner.

Joe has extensive knowledge on the subject: he was the Director of Cause and Event Marketing at the Boston Medical Center, and he recently co-authored Cause Marketing for Dummies, a great primer for nonprofits, businesses and organizations looking to start a successful cause marketing partnership. You can also follow his blog at Selfish Giving, where since 2004, he’s been sharing his success stories and views on emerging trends.

Best Cause Marketing Tactics

Before you can have a successful campaign, first you need to pin down a good definition. Cause marketing has come to mean many things, but at its core, it’s a relationship where nonprofits reach out through a business to its consumers in order to promote their cause, or what Joe calls “a partnership between a nonprofit and a for-profit for mutual profit.”

The Importance of Social Media Before & After Disasters

Infographic from American Red Cross

When the east coast felt its most powerful earthquake in nearly 70 years earlier this month, many heard about it first on Twitter, then experienced the physical effects. When the coast was impacted again by Tropical Storm Irene, many of us turned to our Facebook feeds and Twitter streams to stay informed of its impact.

During a time of crisis, individuals look to social media as a means to communicate with one another – sending photos of damage, checking the safety of friends and family or passing along news and updates about the disaster’s effects. But people also look to social media channels for information from government agencies and companies.