2013 VolunteerMatch Corporate Volunteer Awards: A Look at Finalist Humana

On May 16, 2013, winners of the 2013 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in New York City, NY. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients compared against our annual benchmarks.

Humana

Humana provides Medicare services as well as individual and employee health insurance to millions of Americans. The company is a leader in employee volunteering and community involvement – initiatives which extend out from the company’s identity and core capabilities as a business focused on helping people achieve lifelong well-being. As our client sees it, “healthy people make choices every day to eat right, stay active, and exercise their minds.”

And they also volunteer. This year, we are pleased to include Humana as a Finalist for Employee Volunteer Program of the Year in our Large Business category. Humana will go head to head with Nationwide, United Airlines, UnitedHealth Group and last year’s winner, Morgan Stanley, for the award.

Through its Humana Volunteer Network, Humana and the Humana Foundation provides associates with support, resources and recognition for their commitment to volunteerism. Associates are encouraged to log their volunteer hours for corporate recognition such as the Spirit of Philanthropy award, which honors employee teams that display exceptional commitment with a $25,000 Humana Foundation grant to a nonprofit where they volunteer.

Other recognition awards at Humana include their “Dollars 4 Doers” and “Volunteer of the Year” awards which both provide opportunities for the winners make grants to nonprofits.

The foundation also created the Humana Volunteer Fellowship, a skills-based volunteer opportunity for a team of Humana employees from a specific location to work at a nonprofit full-time for four weeks. During that time, the Humana volunteer team works with a nonprofit on a special project to create transformational change for the organization.  According to Humana, this innovative model of volunteerism is a way to honor and challenge associates as well as an opportunity to have real impact in the community.

Humana’s top accomplishments in 2012 include:

  • 25% growth in hours logged
  • 76% growth in unique volunteers
  • 56% growth in associate participation (2011: 9% participation; 2012: 14% participation)
  • 400% growth in new volunteer groups (2011: trained seven new groups; 2012: trained 35 new groups)

We are thrilled to recognize Humana for its outstanding work in volunteering!

Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on May 16, 2013 during the 2013 VolunteerMatch Client Summit.

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2013 VolunteerMatch Corporate Volunteer Awards: A Look at Finalist Old National Bank

On May 16, 2013, winners of the 2013 VolunteerMatch Corporate Volunteer Awards will be announced at our annual VolunteerMatch Client Summit in New York City, NY. In this series of posts, we’ll introduce you to people and ideas behind the ten most effective employee volunteer programs in our family of corporate clients compared against our annual benchmarks.

Old National Bank

This year, we are pleased to once again recognize Old National Bank as a Finalist for Employee Volunteer Program of the Year in our Small and Medium Sized Business category. The Evansville, Indiana-based company may repeat as winner in 2013 for its accomplishments last year.

According to program manager Amy Casavant, the company’s Volunteer Flex Time, Community Team grants, and formal recognition programs have made the difference — inspiring more than 54 total hours of service per participating volunteer.

Through its “ONe Community” program Old National Bank mixes its broad focus areas of education, economic development, health and human services, and arts and culture with a special focus on mentoring and financial literacy programs. In addition, the company also inspires employees to tap the entire VolunteerMatch network for ways to give.

Among the company’s many featured volunteer opportunities for its associates, a few standouts include one-on-one coaching with local community college students, coaching for families receiving a new home through Habitat for Humanity, group sessions for military service members and their families, and classroom training for kindergarten through high school students in partnership with Junior Achievement.

Old National Bank joins 1st Source Bank, City National Bank, NV Energy and Union Bank as our Small and Medium Sized corporate finalists.

Old National Bank’s top accomplishments in 2012 include:

  • 61% of Old National associates entered over 93,000 volunteer hours, which averaged to 54.1 hours per volunteer.
  •  Associates gave over 12,000 hours of service on the boards of over 550 non-profit organizations in Indiana, Illinois, and Kentucky
  • Over 17,300 individuals were served through financial literacy programs lead by Old National associates.

We are honored to support Old National Bank’s outstanding volunteer program. Congratulations to the team and all Old National Bank employees!

Stay tuned for more finalist profiles in the coming weeks, and announcement of the winners on May 16, 2013 during the 2013 VolunteerMatch Client Summit.

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The 2013 VolunteerMatch Client Summit: Empower CSR!

http://solutions.volunteermatch.org/summitRight now, we all have the ability to make a difference. That’s what empowerment means at VolunteerMatch, and providing tools and resources to help people recognize and embrace it ties in 100% with our mission of making it easier for good people and good causes to connect.

Each year we gather our corporate partners, along with thought-leaders, academics and practitioners, to share insights that will strengthen our individual CSR communities. It is the only event focused on the unique challenges of our corporate partners, promising the chance to connect, educate and inspire!

This year, we’re proud to announce that the 2013 VolunteerMatch Client Summit will take place on May 16 and May 17 in New York City. Our theme, ”Empower CSR”, holds within it the potential of every company or employee to become a force for transformation.

This year’s event will feature a keynote presentation by Jeffrey Hollender, President of Jeffrey Hollender Partners and Co-Founder of Seventh Generation. We’ll also welcome a powerful mix of top thought leaders in CSR to lead Best Practice Café sessions, including Bea Boccalandro, President of VeraWorks, Carmen Perez, Senior Research Analyst at Committee Encouraging Corporate Philanthropy, Stacie Kronthal, Vice President of Partnerships at Network for Good, and Aaron Hurst, President and Founder of Taproot Foundation, among others. International Photographer Platon will also join us on the second day of the summit to talk about the power of storytelling.

Central to the annual VolunteerMatch Client Summit is the 2013 VolunteerMatch Corporate Volunteer Awards ceremony. On May 16, 2013, winners in the following categories will be announced:

  • Employee Volunteer Program of the Year – Large Size Business:
    Awarded to a client with outstanding performance in corporate volunteer engagement, determined by performance against four benchmark measures.
  • Employee Volunteer Program of the Year – Small-Medium Size Business:
    Awarded to a client with outstanding performance in corporate volunteer engagement, determined by performance against four benchmark measures.
  • Champions of the Year:
    Awarded to individuals representing VolunteerMatch clients that display outstanding teamwork, leadership, accomplishment, dedication and spirit.
  • Breakout Performance:
    Awarded to a new VolunteerMatch client that has shown significant success for a newly launched program.

You can check out the 2012 VolunteerMatch Corporate Volunteer Award winners here.

In the coming weeks, we’ll be profiling the 10 finalists for the two Employee Volunteer Program of the Year awards, to celebrate the success and dedication of each. We’ll also be sharing more information about each of the VolunteerMatch Client Summit speakers – so stay tuned for more juicy details!

This year’s event is generously supported by JetBlue, New York University, Newell Rubbermaid and 3BL Media.

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CSR Food for Thought: Can Corporations Be Superheroes?

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions

 
 

Can Corporations Be Superheroes?
The “corporate world” sometimes gets a bad rap as a greedy, money-sucking leech (okay, maybe that’s a little harsh…). But the researchers at Corporate Knights re-imagines this stigma in light of their latest Global 100 ranking of the world’s most sustainable companies. The companies on the list are disproving the negative reputation of the “corporate world” and showing how companies can make big – even heroic – progress toward social and environmental change.

The Growth of Cause Marketing
Now in its 28th year, the IEG Sponsorship Report reports year-over-year growth in sponsorship spending by North American companies. It breaks this activity down by type including how much money is spent on cause partnerships. While cause sponsorship remained higher than average during the economic downturn, 2012 saw slower growth as companies went back to more traditional sponsorship deals.

How Business and Civil Society Can Solve Problems
While at the World Economic Forum Annual Meeting 2013, BSR’s Aaron Cramer recaps the discussion of how civil society – “an incredibly diverse system of local and global organizations” – is evolving. He notes that civil society has the ability to operate both locally and globally, and identifies that nonprofits have built the expertise to deliver solutions and advocacy for important issues. (Check out how VolunteerMatch delivers solutions to make it easier to manage successful community engagement programs.)

Mo Millennials Mo Problems
We often consider Millennials to be the most socially conscious generation. But in fact, this generation of twenty-something’s is not alone. Network for Good offers tips for companies looking to engage consumers of all socially conscious generations.

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CSR Food for Thought: Ten Reasons Why Doing Good Is Good For Business

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions

 

 

Ten Reasons Why Doing Good Is Good For Business
The next time someone tries to question the purpose of your role in corporate social responsibility (CSR), make sure to have this article on hand. Here the author outlines 10 basic, and impactful, reasons why CSR is good for society and for business.

The Power of Collaboration
We often use the word “collaboration” heavily when we discuss what it will take to build a more socially responsible world. But achieving successful collaboration is not an easy task. The experts at BSR offer the first in a series of articles exploring what works and what doesn’t when trying to build collaborative programs.

Brand Citizenship Rules
Consumers care less about the good you’re doing for the public when you’re not first doing a good job taking care of your employees. So it’s critical to first focus internally on engaging employees and important business stakeholders before looking beyond your organization’s walls. However, building your program from the inside out won’t hold you back from the public good you’re trying to achieve, it will actually bolster the external impact you’ll have.

Is Being a Responsible Consumer More Important Than Voting?
Havas Worldwide recently published the latest study to show how consumers increasingly look to companies and nonprofits to fill the role that government traditionally played in helping to solve social issues. As this Cause Marketing Forum article notes, there is a huge opportunity for companies and nonprofits to engage citizens in their efforts to create change.

Shaking the Donor Engagement Ladder
A low percentage (9%) of cause supporters are first engaging through social media channels. However, as Emily Nichols of Cone Communications explains, this is not to say that these supporters don’t deserve to be engaged. In fact, people who engage first through social media are more likely to stay involved by donating and volunteering for a cause than when engaging first through traditional channels. That is enough reason to make you think twice about how you’ll engage consumers in your next campaign.

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CSR Food for Thought: Empower Employees through Charitable Giving

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions

 

 

Empower Employees through Charitable Giving
If you’re looking for an employee holiday gift with meaning, look no further than this list of creative ideas. Instead of a gift card, why not gift a charity gift card to support a cause each employee cares about? Replace a yankee swap with a toy drive for a local children’s organization. Can’t give a bonus? Offer an additional day off each year to volunteer instead!

Understanding ‘Engagement’ for Better Business: A Practical Approach
When talking about stakeholder engagement in CSR, we can’t overlook one critical component: Consent. This can be difficult to achieve, and requires a strong component of respect – but in the end, will help a company provide lasting, collaborative impact.

Twitter’s Manager For Social Innovation On How Social Is Shaping The Future Of Nonprofits
A great discussion of how social media is changing how we engage with causes, and how the power of giving time can sometimes be more powerful than giving money.

The Most Dynamic Social Innovation Initiatives of 2012
Susan McPherson outlines her list of the year’s most innovative social campaigns. Check them out, share your own, and get inspired to take 2013 by storm!

“Inspiring Our World” Engages MGM Resorts’ Employees in Culture, Diversity and Corporate Social Responsibility
Our partner MGM Resorts took a creative approach to communicating its ongoing dedication to diversity and CSR to its 62,000 employees – a pep-rally style event reinforcing its commitments. Showcasing the talents of 70 different employee performers, this is a perfect example of a company using its unique culture and talents as a platform for discussing CSR.

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How To Make Volunteerism Shine in Your CSR Report

Compelling photos from Arbor Day Foundation’s Community Report

This summer, we conducted an in-depth review of employee volunteer programs by analyzing the corporate social responsibility (CSR) reports of more than 40 large domestic and internationally recognized businesses.

Our research had us thinking through the techniques used to effectively communicate the impacts of corporate volunteer initiatives, and which of these help produce clear, eye-catching reports. We unearthed a few examples of companies doing this well, and offer the following tips to organizations looking to highlight volunteerism in their next CSR reports:

Build an Experience
AT&T has designed a wonderfully interactive site packed with great insights into their philanthropic endeavors. Their community initiatives are represented by a cartoon neighborhood with clickable animations that unfold to give you a look inside recent achievements. External links are also provided to connect the viewer to more detailed reports.

This interactive style keeps the audience entertained with information that may be hard to absorb from dense text alone. It also helps express the company’s pride in their efforts; they are willing to create an accessible site that deeply involves viewers and wholly illustrates the corporate mission.

Be Bold
Another easy and effective technique is to include highlights of striking program accomplishments. Genworth Financial’s community report provides an excellent example of this volunteer reporting style. Statistics describing annual hours donated, projects completed and nonprofit partnerships are boldly displayed as extra-large section dividers. The sections following the bold statistics contain a variety of case studies, stories and quotes to corroborate report findings.

Adding these personal insights allowed Genworth to transform a modest PDF into a riveting account of corporate community involvement that any audience can relate to.

Picture It
Infographics have conquered the bar chart, and for good reason. Skimming through FedEx’s interactive Community & Disaster Relief Metrics is all the viewer must do to gain a clear perspective on the company’s engagement efforts. The graphics provide an easy interpretation of otherwise overwhelming data and add a contemporary feel to the report. Take a look at how we at VolunteerMatch put this technique to use with our annual report infographic.

Another example is Arbor Day Foundation’s attention-grabbing community report, which is loaded with vibrant images of volunteerism. The document is pleasing to the eye, which might not seem like much, but really goes a long way in a 30+ page report. The photographs help to take pressure off the text and give the reader a firsthand glimpse into company projects.

Giving back to the community is an important aspect of a healthy business, and reporting on goals and accomplishments is just as significant. However you choose to portray company engagement is up to you, just make sure to share your story! We would love to hear more about your reporting tips, and what you’re doing to communicate to and engage your audiences.

Elyse Bernstein is a Marketing & Insights Intern at VolunteerMatch.You can find her on Twitter @aleafbsting.

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