CSR Food for Thought: What China Has in Store for CSR

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

Corporate Responsibility in China and the New IDNs: Two Trends Set to Shake the Global South

There are two trends about to rear there strong, tech-heavy heads that will have serious implications for business in China as well as how companies approach CSR around the world. Read more on the BCLC blog…

UPS Foundation Champions Volunteerism Awarding $2.4 Million to Nine Nonprofits

As the governing arm for global citizenship and corporate giving for UPS, a key focus area for The UPS Foundation is volunteerism. This year it will donate more than $2.4 million to support the volunteer efforts of nine non-profit organizations, with an emphasis on those organizations that specialize in disaster preparedness and response.

International Effort Moves Forward to Develop Global Standard for Corporate Sustainability Ratings

The Global Initiative for Sustainability Ratings (GISR) has released a set of core Principles it says it will use for accrediting sustainability ratings worldwide. After a year-long development process including hundreds of comments from interested parties, GISR aims to harmonize and expand the global market for high quality sustainability ratings, rankings and indices.

VolunteerMatch Clients Shine Brightly in The Civic 50

For the second year in a row, Bloomberg has published The Civic 50, which identifies the most community-minded companies in the country. And once again, a large group VolunteerMatch partners and clients appear on The Civic 50 list. These businesses are being recognized for the hard work and community commitment that we see from them every day.

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CSR Food for Thought: Ten Reasons Why Doing Good Is Good For Business

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions



Ten Reasons Why Doing Good Is Good For Business
The next time someone tries to question the purpose of your role in corporate social responsibility (CSR), make sure to have this article on hand. Here the author outlines 10 basic, and impactful, reasons why CSR is good for society and for business.

The Power of Collaboration
We often use the word “collaboration” heavily when we discuss what it will take to build a more socially responsible world. But achieving successful collaboration is not an easy task. The experts at BSR offer the first in a series of articles exploring what works and what doesn’t when trying to build collaborative programs.

Brand Citizenship Rules
Consumers care less about the good you’re doing for the public when you’re not first doing a good job taking care of your employees. So it’s critical to first focus internally on engaging employees and important business stakeholders before looking beyond your organization’s walls. However, building your program from the inside out won’t hold you back from the public good you’re trying to achieve, it will actually bolster the external impact you’ll have.

Is Being a Responsible Consumer More Important Than Voting?
Havas Worldwide recently published the latest study to show how consumers increasingly look to companies and nonprofits to fill the role that government traditionally played in helping to solve social issues. As this Cause Marketing Forum article notes, there is a huge opportunity for companies and nonprofits to engage citizens in their efforts to create change.

Shaking the Donor Engagement Ladder
A low percentage (9%) of cause supporters are first engaging through social media channels. However, as Emily Nichols of Cone Communications explains, this is not to say that these supporters don’t deserve to be engaged. In fact, people who engage first through social media are more likely to stay involved by donating and volunteering for a cause than when engaging first through traditional channels. That is enough reason to make you think twice about how you’ll engage consumers in your next campaign.

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Upcoming Best Practice Network Webinar: Corporate Giving (& Volunteering) in Numbers

Corporate social responsibility is ever growing and evolving. As we kick off 2013, now is the time to assess the current landscape of corporate giving and volunteering trends, and determine how our programs will respond to changing marketplace demands.

Corporate Giving (& Volunteering) in Numbers: A Look at Studies from CECP & VolunteerMatch

Join us for a deep-dive into two studies from the Committee Encouraging Corporate Philanthropy (CECP) and VolunteerMatch, which will offer perspective and advice for your 2013 program planning.

Register for this FREE event
Tuesday, January 22, 2013
10-11 a.m. PT (1-2 p.m. ET)
Follow the conversation on Twitter @VM_Solutions, #VMbpn

This session will feature findings from the 2012 edition of CECP’s Giving in Numbers report, tracking trends in corporate philanthropy. The analysis looked at data from 214 companies, including 62 of the top 100 companies in the Fortune 500, presenting a profile of the state of corporate philanthropy, and pinpointing how corporate giving is evolving and becoming more focused.

VolunteerMatch will release the findings of it’s first-ever survey of highly effective employee volunteer programs (EVPs) in January 2013. The survey analyzed 44 EVPs among VolunteerMatch’s corporate partners, which are independently recognized as high performing programs. The results provide benchmark data for the inputs required to run an effective program at your company.

About Our Guest Speakers:

Margaret Coady, Director, CECP

Margaret Coady
Margaret also directs the Committee’s partnership initiatives including joint research and events such as the development of Principles of Social Investment with the United Nations Global Compact, the release of a dollar valuation for corporate pro bono service in collaboration with the Taproot Foundation, and the forward-looking research report “Shaping the Future: Solving Social Problems through Business Strategy” with McKinsey & Company.

Since joining the organization in early 2005, Margaret’s close work with member companies, oversight of the Committee’s proprietary Corporate Giving Standard online benchmarking system, and her authorship of four editions of the annual “Giving in Numbers” report have established her as a leading authority on emerging trends in the field of corporate giving.  She lectures for national and international audiences and has appeared on television and radio programs including BBC World Report, CNBC Morning Call, and CNBC Street Signs.

Prior to joining CECP, Margaret worked as a senior IT consultant with PricewaterhouseCoopers and played a key technical role in several global custom software implementation projects for Fortune 500 clients.

A native of New York City, Margaret graduated with magna cum laude and Phi Beta Kappa honors from Williams College and was Valedictorian of her class at Columbia Business School.

Casey Brennan, Marketing & Insights Manager, VolunteerMatch

Casey Brennan
As Marketing & Insights Manager at VolunteerMatch, Casey focuses on communications, thought leadership and marketing strategy for the organization’s corporate audience. Her responsibilities include refining and managing the brand, producing the VolunteerMatch Solutions’ Best Practice Network webinar series, developing engagement campaigns for the VolunteerMatch network, identifying partnership opportunities with like-minded organizations, producing the annual VolunteerMatch Client Summit, monitoring key trends in CSR and developing original insights materials on behalf of the organization.

You can find Casey on Twitter @CaseyB.

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CSR Food for Thought: An Employee Motivation Checklist

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions

Early edition: we’re publishing the CSR Food For Thought post early this week, as we prepare to close the office for the Thanksgiving holiday.

The Employee-Motivation Checklist
Employee motivation is key to many business goals, and there are many ways a company can help support ongoing motivation. Among our favorites: providing meaningful work, respecting employee needs, allow ongoing employee feedback and giving opportunity for personal growth.

Corporate Volunteerism: When You Care Enough to Give the Very Best
There is a ton of inspiration to be found in corporate volunteer programs, if only you look closely at what the leaders are doing. Check out how GE, IBM, P&G are evolving the traditional model to create deeper and lasting impacts on society.

Five Steps to a Winning Sustainable Marketing Strategy
Changing employee or consumer behaviors for more sustainable social good can be a program manager’s greatest challenge. But if you’re able to think like a marketer, perhaps you can turn that challenge into a brand-building opportunity as much as an opportunity to make the world a better place. To check out more about behavior change, watch this webinar recording of our October Best Practice Network session with Futerra.

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CSR Food for Thought: How Retailers Engage Employees

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions



Five Ways AT&T Engages Employees to Do One Thing
AT&T encapsulates employee engagement in one simple phrase: Do One Thing, or DOT. The phrase is an invitation to employees to think about their daily actions and pick one change they can make that will have a positive impact on themselves, their community and/or the company.

How Retailers Engage Employees in CSR
In the first article in a new industry-specific series about how different businesses approach CSR, Realized Worth profiles four large retailers and looks at how they engage employees. Target, Walmart, Sears and Kmart all have different approaches, and there is enough inspiration for retailers of any size to take away.

Majority of Companies Increased Giving; Adopted a More Targeted Engagement Approach
Each year we wait in anticipation of the CECP Giving in Numbers report. This week’s launch of the 2012 edition didn’t disappoint – with findings such as 46% of companies have days of service, 57% offer paid volunteer time and 85% of companies reported having a formal domestic  employee volunteer program. Want more? Check out the full report here.

U.S. Chamber Recognizes 20 Companies for Positive Impact on People, Communities, and Environment
BCLC recognizes 20 finalists across four categories for its annual Citizen Awards. We’re proud to see several of our corporate partners on the list, including UnitedHealth Group, Dow Chemical, General Motors, the National Football League (NFL), FedEx, Qualcomm and General Mills. Congrats to all the nominees!

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How To Make Volunteerism Shine in Your CSR Report

Compelling photos from Arbor Day Foundation’s Community Report

This summer, we conducted an in-depth review of employee volunteer programs by analyzing the corporate social responsibility (CSR) reports of more than 40 large domestic and internationally recognized businesses.

Our research had us thinking through the techniques used to effectively communicate the impacts of corporate volunteer initiatives, and which of these help produce clear, eye-catching reports. We unearthed a few examples of companies doing this well, and offer the following tips to organizations looking to highlight volunteerism in their next CSR reports:

Build an Experience
AT&T has designed a wonderfully interactive site packed with great insights into their philanthropic endeavors. Their community initiatives are represented by a cartoon neighborhood with clickable animations that unfold to give you a look inside recent achievements. External links are also provided to connect the viewer to more detailed reports.

This interactive style keeps the audience entertained with information that may be hard to absorb from dense text alone. It also helps express the company’s pride in their efforts; they are willing to create an accessible site that deeply involves viewers and wholly illustrates the corporate mission.

Be Bold
Another easy and effective technique is to include highlights of striking program accomplishments. Genworth Financial’s community report provides an excellent example of this volunteer reporting style. Statistics describing annual hours donated, projects completed and nonprofit partnerships are boldly displayed as extra-large section dividers. The sections following the bold statistics contain a variety of case studies, stories and quotes to corroborate report findings.

Adding these personal insights allowed Genworth to transform a modest PDF into a riveting account of corporate community involvement that any audience can relate to.

Picture It
Infographics have conquered the bar chart, and for good reason. Skimming through FedEx’s interactive Community & Disaster Relief Metrics is all the viewer must do to gain a clear perspective on the company’s engagement efforts. The graphics provide an easy interpretation of otherwise overwhelming data and add a contemporary feel to the report. Take a look at how we at VolunteerMatch put this technique to use with our annual report infographic.

Another example is Arbor Day Foundation’s attention-grabbing community report, which is loaded with vibrant images of volunteerism. The document is pleasing to the eye, which might not seem like much, but really goes a long way in a 30+ page report. The photographs help to take pressure off the text and give the reader a firsthand glimpse into company projects.

Giving back to the community is an important aspect of a healthy business, and reporting on goals and accomplishments is just as significant. However you choose to portray company engagement is up to you, just make sure to share your story! We would love to hear more about your reporting tips, and what you’re doing to communicate to and engage your audiences.

Elyse Bernstein is a Marketing & Insights Intern at VolunteerMatch.You can find her on Twitter @aleafbsting.

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Save the Date! 2013 VolunteerMatch Client Summit

We’re very excited to invite our corporate partners to New York City on May 16-17, 2013 for the 2013 VolunteerMatch Client Summit!

Each year, the VolunteerMatch Client Summit brings together our clients and partners for a day and a half of learning, networking and collaborating. We will welcome an array of guest speakers and thought leaders to share their expertise in corporate social responsibility and employee engagement. Don’t miss the only event specifically focused on the challenges and needs of companies part of the Web’s largest volunteer engagement network – mark your calendar today!

Date: May 16-17, 2013
Location: 60 Washington Square South, New York, NY
Host: New York University
More information coming soon!

View highlights from the 2012 VolunteerMatch Client Summit:

The 2013 VolunteerMatch Client Summit is an invite-only event for current VolunteerMatch corporate clients. To find out ways to get involved, including becoming a client or sponsoring the event, contact Lauren Wagner.

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