The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.
What if you want to make a difference in the world, but you’re already running a business focused on “ordinary” things? Pivoting an existing business is not an easy task. In this article, Ellen Meyer Shorb of Blue Sage Partners and Julie Lineberger of LineSync Architecture present five tips for success when changing an existing business to make it socially responsible.
Partnering with a celebrity can help your company have an even bigger impact when it comes to the cause you’re supporting. But it’s not always easy to find that celebrity or establish a successful partnership. Mark Rodgers, Jacob Marshall and Michael Leaser of MORE Partnerships reflect on some best practices on the Stanford Social Innovation Review blog.
As an example of how being committed to employee engagement can help you build partnerships externally, Joanne Fritz recently waxed lyrical about Microsoft in her “Nonprofit Charitable Orgs” column on About.com. With employee giving increasing by $25 million in the past five years, and a goal to track half a million volunteer hours in 2014, Microsoft’s aggressive engagement strategies are good examples to follow for companies looking to get employees (especially Millennials) more involved.
This blog post on Justmeans.com delves into a growing trend among companies these days of increased transparency about CSR initiatives. As more stakeholders and investors ask pointed questions about social impact, many businesses are building dedicated websites and blogs to showcase activities and impact that focus on making a difference. How does your company communicate your CSR commitments?