CSR Food For Thought: #MakeTodayMatter for a Better Tomorrow

Stack of NewspapersThe CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

 

 

Bank Pays for Customers’ Volunteer Projects to Inspire More Good Deeds
We’ve all heard about companies aiding and encouraging their employees’ volunteer efforts. But what about their customers’? This Huffington Post article highlights TD Bank’s creative way to give back – by funding the community projects of selected customers. The stipulation? They had to complete their projects in 24 hours to #MakeTodayMatter.

Corporate-Giving Effort Aims to Expand Giving Tuesday
If your company participated in #GivingTuesday this year – that’s wonderful! Many great nonprofits are truly thankful for the support they receive on this new(ish) holiday. There are some companies, however, that are pledging to take #GivingTuesday even further, according to this feature in The Chronicle of Philanthropy. By 2015, will 500 companies make the pledge to donate 1-1-1? That’s 1% of their equity, 1% of their employees’ time, and 1% of their products. What do you think?

November Corporate Citizenship Highlights
Happy December! While we look ahead to the holidays, let’s also look back on the CSR accomplishments from last month. From Google’s matching donations for fighting Ebola to companies staying closed on Thanksgiving to give employees time with their families, November was certainly an eventful month in the world of CSR. In this post, Boston College Center for Corporate Citizenship discusses some of the accomplishments. What would you add to the list of November corporate good deeds?

CVS Celebrates #GivingTuesday and Colleague Volunteerism by Awarding $100,000 to 50 Nonprofits Nationwide
The employees at CVS Health volunteer for some great community organizations. So, when #GivingTuesday rolled around, it was a perfect fit to donate to the organizations company employees hold dear to them. Employees were invited to nominate an organization they volunteer for to win one of 50 grants from the CVS Health Foundation. Read their press release on 3BL Media for more information and the full list of grantees.

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2014 VolunteerMatch Client Summit Insights: Refreshingly Awesome Employee Volunteer Programs

At the 2014 VolunteerMatch Client Summit in Detroit, we learned from experts in CSR, volunteer engagement, technology and program administration. In this series of blog posts, we’ll share with you the valuable insights offered at each session. Up today: REfreshingly Awesome Programs.

Lauren Keeler of Apollo Education Group and Tyler Butler of GoDaddy make awesome look easy. At VolunteerMatch’s Client Summit, they shared some creative projects they developed for their employee volunteer programs. They’re not afraid to step out of the box, and you shouldn’t be either!

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Lauren Keeler, Director, Community Engagement, Apollo Education Group

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Tyler Butler, Director, Community Outreach, GoDaddy

Lauren started a 10-person pilot volunteer program that has grown so big employees are on a waiting list to participate! How did it become so successful? Lauren changed things up. Apollo previously participated in a one-on-one reading program on location at an area school. Realizing people’s busy schedules, transport time, and also taking into consideration Apollo’s culture, Lauren implemented a virtual tutoring model. This new flexibility attracted many more volunteers and increased excitement about the program.

One of the programs Tyler manages is the Hope for Soap drive. Employees are encouraged to donate toiletry items to families across the country. In 2014 alone, employees donated over 5,000 items. But it’s not just the families that benefit. GoDaddy incorporates prizes to boost involvement in the Hope for Soap drive, as well as other volunteering campaigns. For example, in certain annual giving challenges, employees can win tickets to exclusive events and one-on-one time with senior leadership in the form of bike rides and lunches. Tyler showed us how a little incentive and some healthy competition can go a long way.

Thanks again to Tyler and Lauren for sharing such inspiring insights. They reminded us that it’s okay to challenge the status quo when it comes to developing employee volunteer programs. For more on their awesome programs, check out the slides from their session.

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The Cloud’s Silver Lining

Picture of Appirio employee volunteers

Appirio employees volunteer with the East Bay Youth Consortium.

To use the company’s time, talents and technology for social good.

That’s the straightforward mission of Appirio Silver Lining, the corporate responsibility arm of the global cloud services provider Appirio. VolunteerMatch is thrilled to welcome Appirio as a partner; they are aiming for the sky, and they are reaching it: Since its launch in 2010, the Silver Lining program’s employee participants have donated over 15,000 hours, $350,000, and helped over 400 different nonprofits. How do they do this? Three things…


Read the rest of Appirio’s Volunteer Spotlight
 to learn the three things Appirio does to make this magic happen, and the amazing things they have in store for #GivingTuesday.

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2014 VolunteerMatch Client Summit Insights: How to Turn Transition into Opportunity for Your EVP

At the 2014 VolunteerMatch Client Summit in Detroit, we learned from experts in CSR, volunteer engagement, technology and program administration. In this series of blog posts, we’ll share with you the valuable insights offered at each session. Up today: REalign: Managing Your EVP During Turning Points & Transitions.

Transitions and turning points in companies can be painful and scary, but they can also open up possibilities and create new efficiency. Alex Price of ADT Corporation and Bill Egan of United Airlines both offered advice on managing an employee volunteer program (EVP) through challenging times at this year’s VolunteerMatch Client Summit.

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Alex Price, Community Relations & Corporate Responsibility, ADT Corporation

Alex explained how he led EVP initiatives during ADT’s spin-off from Tyco. They changed from a huge company headquartered far away to a sizable, but much smaller, organization headquartered at home. This created some serious cultural challenges as well as some excellent opportunities. For example, ADT had the chance to reinvent itself. Alex made sure the employee engagement programs were the center of this culture change. ADT has gone on to create an award-winning EVP that continues to grow and improve.

 

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Bill Egan, Manager, Corporate & Community Affairs, United Airlines

United Airlines faced a similar, yet opposite, situation. They were a large company that got much larger when they merged with Continental. The merger created the opportunity to create a program with the best of both worlds, but the transition had to be managed delicately. The atmosphere was tense as people navigated the transition in an uncertain and changing environment. Bill and his team were able to use their EVP as a way to inspire employees to a purpose, work together, and feel better about the new company.

Alex and Bill shared five key steps to create an EVP that not only survives change, but also helps smooth the bumps that are common with any transition.

 

1. Assess Your Situation

Take a look at your workplace structure, including the culture, programs, workforce and current partners. Whether you are starting from scratch like ADT, or merging like United Airlines, you must evaluate your current situation and pinpoint your own unique needs before moving forward.

2. Develop a Plan Based on Your Situation, Aimed at a New Definition of Success

While change can be unnerving, it allows you to redefine what success means for your newly changed company. Both Alex and Bill recommended plotting your course before acting, determining program focus & branding, making sure focus aligns with the company brand, and deciding which department will house the program.

3. Involve Company Leadership, Obtain Senior-Level Buy-in

Both Alex and Bill could not stress this point enough. They explained that the best way to be successful at this critical step is to get feedback from senior leaders. Learn what they want for the new iteration of the company and discuss their ideas on how the EVP can help get there. Executives should also become champions of key events and connect with the leaders at partner nonprofits.

4. Embed Your EVP into the DNA of the New Entity

Include employee volunteer information in recruiting and on-boarding new employees, weave volunteer engagement into your big moments, and leverage company assets and interdepartmental relationships for your EVP.

As an example, ADT’s corporate structure lent itself to encouraging locations to form their own geographical “Always Cares Committees”. The committees are selected by local executives through an application process. The positions are prestigious and receive leadership recognition.

5. Take Time to Evaluate and Measure

To create ongoing programs that thrive and help your company meet business goals, you must create meaningful measures and metrics that you can track over time. This includes quantifying the value of your program, getting baseline metrics, conducting follow-up studies, reporting on program output, monitoring PR and social media performance, and identifying areas for improvement.

Thank you to both ADT and United Airlines for showing how employee volunteering can use transition as an opportunity to grow and smooth out issues. In both cases, two much stronger companies and brands have emerged. Want to explore this topic further? View the slides from Alex and Bill’s session.

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CSR Food For Thought: Spread the Love

CSR-Food-For-Thought_Newspaper-Stack12-200x149The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Follow us on Twitter for CSR news and trends throughout the week: @VM_Solutions.

 

 

Is Love in the Workplace the New Norm?
Gratitude, accountability, truthfulness, and yes – love – are becoming more and more prevalent in the workplace. And we think that’s great! At VolunteerMatch, we believe corporate responsibility includes taking care of your employees and encouraging them to take care of themselves and others. Find out why you shouldn’t be afraid to spread the love in your company in this post from Justmeans.

Engage and Excel: How Corporate Responsibility Improves the Bottom Line
Think your company’s top performers don’t have time to volunteer? Think again. In this Triple Pundit article, PwC takes an in-depth look at the connection between CSR involvement and employee performance in their company. Not only is participation in CSR activities an indicator of overall job performance, it also means the employee is more likely to stick around longer. PwC also explains why CSR needs to expand out of an HR function and permeate the systems of an entire company.

5 Things Good Leaders Do
This is not your typical list of leadership traits. VolunteerMatch President Greg Baldwin looks critically at the qualities that embody two outstanding leaders: Premal Shah of Kiva and Charles Best of DonorsChoose.org. While what he found may or not surprise you, it will certainly inspire you.

Employee Giving Campaign: Millennial Employees Help Keep Traditions Alive
Each year, Microsoft takes the entire month of October to give back to their local and global communities. A 5K walk/run, fundraiser, concert, cooking, online auction… the sheer amount of programs and ways to get involved is astounding! In this blog post, they share the highlights from their month, and explain how they were able to give more than ever this year with the help of their younger workforce.

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The Value of Giving Back: 1st Source Bank

It’s Pro Bono Week 2014! Join us in celebrating the amazing volunteers who donate their professional skills to great causes. This week’s final featured company: 1st Source Bank.1st Source Bank Volunteers at Super Saturday

As many a cheesy song or cliché politician has reminded us, the children are our future. As it turns out, kids are pretty smart already. The nonprofit Junior Achievement knows this, which is why they teach entrepreneurial and financial skills to children.

Also, as it turns out, professional bankers know quite a bit about finance. This is why 1st Source Bank partnered with Junior Achievement to put their pro bono thoughts into actions. 31 bank employees recently spent a day at an elementary school introducing children to financial literacy. Bank employees called the experience valuable for them – not just the kids!

1st Source Bank also participates in other pro bono activities, such as Volunteer Income Tax Assistance Super Saturday (pictured above), where they partner with the United Way to offer tax preparation and filing for free. Giving back to their community is one of 1st Source Bank’s core values, which is evident in the fact that over 45% of their employees are active volunteers. Last year, employees volunteered 27,000 hours, equal to about $600,000. Talk about giving back!

Thank you to 1st Source Bank and the other companies that engage in pro bono work. You truly are role models. Pro Bono Week 2014 may be coming to an end, but we don’t want the momentum to stop! VolunteerMatch makes it easy to set up your own employee volunteer program and encourage pro bono work. Find out how.

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The Important Thing We Can Learn From MUFG Union Bank

It’s Pro Bono Week 2014! Join us in celebrating the amazing volunteers who donate their professional skills to great causes. Today’s featured company: MUFG Union Bank.MUFG Union Bank Volunteers at JA Finance Park 2014

The employees at MUFG Union Bank, or MUB, recognize something important. A concept so important that it’s the driving force behind Pro Bono Week. They recognize that volunteering their specialized professional skills is one of the most impactful contributions they can make to society. That’s why they created their annual Financial Literacy Campaign. During this three-month campaign, employees go out into their communities to teach financial education. They make presentations and facilitate workshops that equip their neighbors with skills to manage their own finances. In 2014’s campaign, MUB employees volunteered over 4,200 hours to this awesome pro bono endeavor.

But it doesn’t stop there. These amazing folks do pro bono work year-round with nonprofit partners in their communities. While the focus is financial education, employees offer their skills in all kinds of areas. All in all, MUB employees have tracked 42,000 volunteer hours this year alone.

Looking for an easy way to track your company’s pro bono impact? Visit VolunteerMatch Solutions today to get started.

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